As consumer preferences shift and their buying habits evolve, e-commerce companies are scrambling for ways to meet these demands and provide a satisfactory experience. One example is Amazon Fresh, a grocery pickup and delivery service that promises value, convenience, and assortment when shopping for goods. The concept of buying daily essentials online is nothing new,…
FOMO Marketing. It’s a term circulating the digital marketing space that promises to secure more sales for your business. The fear of missing out (FOMO) is real among customers because, as humans, we love making impulse purchases. The simple act of buying a product online is enough to release feel-good hormones that put a smile…
Picture this scenario; you’re working on your desktop when suddenly, an idea pops out of your head. It’s a t-shirt design you’ve been thinking about for quite some time now. Enthralled, you ask yourself, “Should I start selling t-shirts online?” If the answer is yes, you may want to look into Amazon Merch. We’ve discussed…
Are you using WooCommerce and looking for the best plugins for your store? WooCommerce Plugins are crucial in shaping your store and how customers interact with it. But, with so many plugins available, how do you know which ones are useful for your website? This article will look at the top WooCommerce plugins to help…
Imagine going through your seller account one day, and suddenly, you receive an email that says, “We have suspended your Amazon account.” Bewildered, you ask yourself the question. “What did I do wrong?” It’s one of the many horror stories of e-com sellers, as an Amazon suspension can devastate your business in more ways than…
Prospects sometimes encounter sales objections that hinder them from completing their purchase. Maybe they’re unsure about the product/service you offer, or you don’t satisfy their expectations enough. Brands must be aware of these challenges to maximize sales and ensure customers follow through with their buying intent. This article will discuss what sales objection is and…
Imagine this scenario if you haven’t implemented one-click checkout in your business. A customer wants to purchase a product from your website. They add a product to their cart, fill in their billing info, and enter their shipping details. But before they can checkout the item, they must register with an account first! Frustrated, the…
Thanks to technological developments in the e-commerce space, sellers on Amazon can take advantage of tools that will help secure more profits for their business. One example is an Amazon scanner app, a tool that lets you find, source, and sell products with good profit margins. The app works by scanning a product’s barcode through…
If people have one thing in common, it’s most certainly smiling. That’s why plenty of brands nowadays use humor content to tap into their customers’ interests. Whether a witty joke or a well-executed skit, putting a smile on others’ faces will surely help you stand out from the crowd. But going down the humor route…
YouTube is one of the pioneer platforms when it comes to video sharing and social media. With over 247 million users in the U.S. alone, many marketers consider YouTube a powerhouse advertising platform due to its massive audience. If you’re looking to generate brand interest and uniquely connect with your customers, YouTube ads are a…