There comes the point wherein your social media posts aren’t bringing the results you expect. If you’re experiencing this problem, you may need to rethink your Instagram content strategy. There’s more to Instagram than just posting pictures; you must create meaningful content to engage with your target audience. Instead of posting content here and there…
Product pricing can be a tricky task for many Amazon storefront owners. Price them too low, and you risk losing profit. Price them too high, and you end up pricing yourself out of the market. How do you price your products correctly to maximize profits and remain competitive in your niche? The answer is by…
No matter your industry, competition is always evolving in the e-commerce space. As new brands emerge and retail sales grow, companies will need to find a way to offer extraordinary customer experiences to stand out. One way to do that is by conducting customer experience analytics (CX) to understand consumer behavior and improve brand interactions….
So you’re planning on opening an e-commerce store but have difficulty choosing the right website host. Your chosen service provider will significantly impact your website’s performance and reliability. The last thing you want is to opt for a cheap service and find yourself migrating to a new website domain later. This article will discuss what…
As more and more people transition to online shopping, customers have become more self-aware of their purchases. They pay close attention to details more than ever, meaning businesses must adapt to this behavior to obtain the trust of their consumers. One way to achieve this is through trust badges, which help reinforce the trust factor…
If you’re looking for ways to drive growth in your business, you should strongly consider TikTok advertising. The Gen Z population favors TikTok as their platform of choice, with over 80 million active users in the U.S. alone. The potential for sales exists, and you’d be remiss not to consider TikTok advertising as part of…
When people shop online, they often turn to reviews to make an informed buying decision. It’s rare for someone to purchase a product with zero ratings than one with several buyer reviews. Why? Because of social proof. Humans are social creatures, and we have this innate desire to fit in with the rest of the…
The following is a guest post from Quiet Light. There is a great deal that goes into determining the value of an online business. Especially for entrepreneurs that aren’t financially minded, the calculations can seem overwhelmingly complex. It’s easy to lose track of certain variables. Add-backs rank among the most commonly overlooked or misunderstood elements…
So you’re browsing through your feed as usual, and you happen to see an advertisement on Facebook. The ad features a model wearing a bright yellow puffer coat, and without a second thought, you instantly click on the ad. You arrive at a product page, and after browsing through a couple of photos, you check…
Many brands compete for visibility online because engagement puts you in the best position to succeed. But what happens when you generate traffic and your site visitors leave without interacting? You get poor conversions, and your bounce rate increases. A high bounce rate indicates there’s something wrong with your site. Perhaps your call-to-action isn’t clear,…