Customer Persona Profiles: Why They Matter

Customer Persona Profiles: Why They Matter

For the longest time, brands have segmented their target audience to use their marketing budgets better. They use details like age, gender, income, and other variables to hone in on their audience. As digital marketing evolves, the sudden need for creating a customer persona has become an essential strategy in helping businesses target their audience…

SERPS: How to Rank Higher in Search Engines

SERPS: How to Rank Higher in Search Engines

Have you ever wondered how Google fetches the results after you type in a search term? It all has to do with search engine results pages (SERPs). Businesses compete for the top five results because two-thirds of users click on the websites they see first. Securing a favorable spot on the SERPs means more exposure,…

Amazon Copyright Infringement Guide

Amazon Copyright Infringement Guide

As the leading e-commerce platform globally, Amazon is home to over six million third-party sellers. With the sheer number of sellers on the platform, the potential for Amazon copyright infringement is high. Fraudulent accounts steal trademarks and copyrights without the owner’s consent, directly impacting their brand’s image and value. That’s why sellers need to be…

8 Content Marketing Tips You Need to Know!

8 Content Marketing Tips You Need to Know!

In a digital era where people frequently connect to the internet, brands can leverage this to their advantage through content marketing. Sharing content online is an excellent way to boost engagement, build trust with your audience, and generate leads for your business. But creating content may seem daunting, especially if you have no prior experience…

Amazon Fresh: What You Need to Know

Amazon Fresh: What You Need to Know

As consumer preferences shift and their buying habits evolve, e-commerce companies are scrambling for ways to meet these demands and provide a satisfactory experience. One example is Amazon Fresh, a grocery pickup and delivery service that promises value, convenience, and assortment when shopping for goods. The concept of buying daily essentials online is nothing new,…

Amazon Suspension: What You Need to Know

Amazon Suspension: What You Need to Know

Imagine going through your seller account one day, and suddenly, you receive an email that says, “We have suspended your Amazon account.” Bewildered, you ask yourself the question. “What did I do wrong?” It’s one of the many horror stories of e-com sellers, as an Amazon suspension can devastate your business in more ways than…