So you want to generate more revenue for your business but don’t want to spend the coins on acquiring new customers. One solution is cross-selling, a method of offering related or complementary products to your existing buyers. Do it right, and you build brand loyalty and trust. Do it wrong, and you may annoy buyers with unwanted recommendations.
The process may sound complex, but cross-selling is a simple concept focusing on enhancing customer satisfaction through relevant products/services. This article will discuss the top cross-selling techniques you need to know to ensure increased sales and a positive buying experience for your audience.
1. Sell add-ons for your best-selling products
Nearly every business has its bread-and-butter product that customers love to purchase. To leverage cross-selling to your advantage, you can sell add-ons to your best products and entice customers to buy them.
For example, say your business sells water bottle flasks. You can offer add-ons like bottle bags, silicone boots, and even reusable drinking straws (Hydro Flask is a great example). It’s about offering value-based accessories that customers will find useful along with the main product they plan on purchasing.
To encourage customers to buy your add-ons, consider using call-to-actions such as:
- “You may also like..”
- “Frequently bought together..”
- “Popular items related to the product..”
Place these CTAs on the product page to provide visibility for the add-ons you want to offer.
2. Offer bundled items
Bundling products together is an excellent cross-selling strategy, as customers will perceive the offer’s value as greater than buying each item separately. The idea remains the same — pair relevant products together to make the offer more appealing to buyers. With a shortened buying journey, customers can quickly check out the items, thus limiting second thoughts with their purchase.
Bundle offers are perfect for seasonal sales where customers look to spend more money than they usually do. Take advantage of the surge in customer traffic by bundling high-volume products with slow-moving items. As long as the products complement each other, customers will be more than happy to avail of your offer.
3. Showcase cross-selling products in action
Product recommendations are only effective if the customer has an actual use case for them. To further convince buyers with your cross-selling techniques, you want to demonstrate the suggested product alongside the item they intend to purchase. It can be as simple as creating product photos of the items together or a short clip of how the two products work.
For example, say a customer wants to buy a hair dryer. You can suggest velcro rollers along with the hair dryer in action to illustrate the value of purchasing both products. Doing so elevates the value of the items in the buyer’s eyes, thus making it more likely for them to purchase additional products.
4. Create limited-time offers
One of the best ways to implement cross-selling is to create a sense of urgency in your customers. Limited-time offers work like a charm for online shopping as buyers don’t want to miss out on amazing deals. With this method, you can get away with offering popular items along with their intended purchase to drive sales.
Place a strong emphasis on the expiring deals by using call-to-actions such as:
- “Hurry, this deal expires today!”
- “Grab it now while stocks last!”
- “Last chance offer to buy now!”
Using a countdown timer can help make the offer more appealing to the eyes of customers as they’re browsing your website. Some brands highlight the product’s remaining stock to create more urgency, a method worth exploring when looking to cross-sell items.
5. Limit the number of products to cross-sell
It can be tempting to recommend as many products as you can to generate more sales. But this approach can prove more harmful than beneficial as customers will feel overwhelmed with their purchase. A good rule of thumb would be to suggest up to three products so that customers will have adequate choices.
There are instances where a single product recommendation will work better than adding a long list of recommended items. For example, if a customer wants to buy dark-wash denim, you can recommend a brown leather belt to complete the look. Keep things simple to make it appear you’re not forcing your customers to buy your products.
6. Leverage the power of social proof
It’s a well-known phenomenon in the eCommerce space that customers love to copy the buying behaviors of other people. This is known as social proof, and it’s a powerful tool that you can use to elevate your cross-selling even further. Social proof takes advantage of online feedback and reviews to help customers make informed purchases.
There are several ways you can leverage the power of social proof. One is to post user-generated content at the checkout page to encourage customers to buy add-ons. Another way is to showcase how many people have bought the item alongside the product they intend to buy.
By displaying content from your regular buyers, you acquire the trust of your customers and elevate the value of your offerings.
7. Know what your customers want
There’s more to cross-selling than just recommending other products. Ultimately, it’s about identifying which items fit the needs/interests of your customers the most. Take the time to analyze buyer behaviors to identify potential cross-selling opportunities.
Segmenting your customers and breaking down their buying habits will make it easier for you to offer relevant items that they’ll be more than happy to purchase. The last thing you want is to overdo it on the cross-selling to the point that customers don’t find any value in your product recommendations. Do your research and narrow down your cross-selling products to generate the most sales.
Cross-selling is an excellent strategy to secure more sales and improve customer satisfaction. If you haven’t tried these cross-selling techniques, now is the perfect time to do it. Take your time and experiment with these methods to see which ones work best for the products you have to offer.
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