So you’re browsing through your feed as usual, and you happen to see an advertisement on Facebook. The ad features a model wearing a bright yellow puffer coat, and without a second thought, you instantly click on the ad. You arrive at a product page, and after browsing through a couple of photos, you check…
Many brands compete for visibility online because engagement puts you in the best position to succeed. But what happens when you generate traffic and your site visitors leave without interacting? You get poor conversions, and your bounce rate increases. A high bounce rate indicates there’s something wrong with your site. Perhaps your call-to-action isn’t clear,…
Perhaps you’ve heard of the term conversational marketing before, but you’re unsure exactly what it is. In a nutshell, conversational marketing is a one-on-one interaction with a prospect. The goal is to create personalized experiences and open up opportunities for your business through messaging apps. As chatbots become an integral part of a brand’s website,…
Augmented Reality in E-commerce: How it Works As the world of e-commerce continues adapting to consumer trends, we see new technologies emerge that aim to enhance the online shopping experience. One such trend is the rise of augmented reality (AR), a technology that simulates real-time interaction with products and services. It can be challenging to…
So you’ve optimized your website for SEO, and your landing page is clear and concise. What’s the next step to effectively hook your site visitors? Creating a killer call to action (CTA). Your CTA is a crucial part of your marketing campaign that encourages people to sign up for an email list, subscribe to your…
There’s a good reason why technology is taking over the e-commerce industry, and it’s because of convenience. Software today makes it easier for companies to automate their core tasks for better performance and efficiency. One example of that technology is a chatbot, an application that facilitates conversations between brands and customers. Chatbots have been around…
One of the most important aspects of running a business is knowing how to generate leads. Lead generation helps create interest from your target audience and drives high-quality traffic to your website. Whether you’re selling products/services B2C or even B2B, attracting new prospects is key to growing your brand’s reach. This article will tackle seven…
The Amazon Influencer Program is an idea born out of the success of today’s influencers. During the early 2010s, content creators started dabbling with social media platforms to interact with their fans. It was more about gaining likes and followers than anything else back in those days. Fast forward to current times, and influencers are…
Email marketing is an effective tool for generating website traffic and connecting with your target audience. According to Statista, email marketing generated $8.49 billion in revenue in 2021, and they predict the numbers to keep rising to $17.9 billion in 2027. If you haven’t built an email list for your business yet, now is the…
If you’re looking to amp up your search engine optimization efforts, you should consider SEO tools such as Ubersuggest. Ubersuggest is a powerful SEO tool that lets you elevate your content marketing strategy through in-depth keyword analysis. Considering that search engines account for 68% of online exposure, many top marketing experts use SEO tools to…