Each business has a unique set of customers with varying needs and interests. As a brand, it’s your job to identify those needs and present a solution that meets or exceeds their expectations. How do you achieve that? Through customer segmentation. Customer segmentation is the process of dividing a target audience and grouping them based…
Your customers are the lifeblood of your business. Without them, your brand would cease to exist. So, it makes perfect sense to take care of your customers to encourage repeat sales and higher profit margins. One way to achieve this is through relationship marketing, a digital marketing strategy that focuses on creating long-term connections and…
Product bundling. It’s a strategy that many businesses practice to generate more sales and reduce distribution costs. Whether it’s a high-quality makeup kit or a classic value meal at a fast-food restaurant, we’ve all bought bundled products before. Perhaps it’s the convenience that appeals to consumers or the heightened purchase value that makes the offer…
Customer churn. It’s a metric dreaded by many brands because it highlights the percentage of customers who fail to become repeat customers. There are multiple reasons why customers stop purchasing a product or a service, and often it comes down to the buying experience. When customers are unsatisfied with their buying experience, they’re likely to…
In this day and age, where people flock to social media for information and communication, brands have a unique opportunity to leverage the platforms to their advantage. With the U.S. having the third-largest social media usage globally, companies are using Facebook, Twitter, and Instagram to conduct a social media takeover and engage more with their…
So you want to generate more revenue for your business but don’t want to spend the coins on acquiring new customers. One solution is cross-selling, a method of offering related or complementary products to your existing buyers. Do it right, and you build brand loyalty and trust. Do it wrong, and you may annoy buyers…
As a business owner, making data-driven decisions is key to succeeding in the modern age. Whether generating more web traffic or growing your social media following, having the correct information can help narrow the path toward your goals. One metric you need to track is Customer Lifetime Value (CLV), an indicator of how valuable a…
Customer relationships don’t end after completing a transaction. In reality, it’s only the beginning of constant nurturing to acquire a loyal consumer base. The after-sales experience plays a crucial role in generating repeat business. And to optimize that, you need to craft a compelling post-sales survey. Post-sales surveys provide valuable information on how customers feel…
As eCommerce reshapes how we buy products, consumer expectations continue to shift, seeking meaningful connections and highly personalized shopping experiences from brands. Providing unique interactions enables businesses to stand out from the competition and go the direct-to-consumer (DTC) route, leading to established consumer relationships that foster loyalty and trust. The ushering of the DTC route…
Managing SKUs may seem like a daunting task, especially for first-time business owners with limited experience regarding inventory management. If SKUs look complicated to you, don’t worry. We’ve broken down SKUs and how they work in our previous article, so do read that first to help you get started. Now that you’re ready to implement…