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Amazon & Ecom Seller Tips

Amazon Best Sellers Rank: What You Need to Know

The eagle-eyed among you may have noticed that there’s an Amazon Best Sellers Rank (BSR) in your product listings. You’ll find this in the product description, and it’s a good indicator of how well the item is selling. Contrary to what most people think, you don’t need to sell thousands of products to obtain a…

Tips on Implementing Local SEO for Beginners

If you own a physical store and want to expand your brand’s reach, you need to know about Local SEO. Local SEO (also known as local search marketing) is the act of putting your business on the map for people to discover. Whether you’re a national brand or a small and mid-size enterprise, having a…

Top 10 Shopify Plugins That Your Store Needs

Thanks to its intuitiveness and ease of use, many e-commerce sellers use Shopify as their platform of choice. Not only that, but it boasts plenty of tools that help improve your store’s functionality. These tools are known as Shopify plugins, and using the right ones can lead to better sales, improved customer engagement, and more…

How to Get Reviews With Amazon Vine Program

If you want your product to succeed on a highly competitive platform like Amazon, you need to acquire genuine reviews. How do you achieve this? By joining Amazon’s Vine Program. The Amazon Vine Program provides sellers and customers with honest and unbiased product reviews. It’s a great way to build feedback from your listings and…

Tips on Recovering Abandoned Carts

If there’s one thing that e-commerce sellers should keep track of more often, it’s their abandoned carts. Cart abandonment is when a customer leaves an item on their cart and doesn’t complete the purchase. Knowing that you’re so close to making a sale and the customer decides to change course at the last minute is…

An Introduction to Amazon Brand Registry

E-commerce sellers know that Amazon is a competitive marketplace. Due to the influx of sellers on the platform, trademark infringement has become rampant. We all know how counterfeit products can harm your brand’s reputation, and it’s for this reason the Amazon Brand Registry Program exists. Amazon Brand Registry provides sellers with everything they need to…

How to Run an E-commerce Subscription Service

2021 has been a big year for subscription-based services, and they’ve shown no signs of slowing down. According to a report from the Subscription Trade Association, they predict that 75 % of direct-to-consumer (DTC) services will run a subscription service by 2023. We’ve seen companies like Netflix and Spotify blossom with this type of business…

How to Win the Amazon Buy Box in 2022

If there’s one thing e-commerce sellers need to focus on, it’s the Amazon Buy Box. Nearly 82% of sales happen on Amazon’s Buy Box option, and if you want to make more sales this year, you need to know how to win it. While you can generate sales without winning the buy box, you’re leaving…

A Simple Breakdown of Amazon FBA and FBM

When it comes to selling on Amazon, you have two fulfillment options to choose from; Amazon FBA & Amazon FBM. Both methods offer unique advantages to sellers depending on their needs and preferences. As such, you must select a suitable fulfillment method that will put your business in the best position to succeed. In this…

How to Use Color Psychology in Marketing

When we talk about marketing, the things that first come to mind are products, promotions, and markets. But rarely do we think about the colors used when implementing marketing strategies. Colors have a significant impact on your marketing efforts as they can influence your target audience in ways you’ve never thought. The practice of using…