How to Write Effective Product Descriptions

How to Write Effective Product Descriptions

Product descriptions hold a lot of weight from a consumer’s perspective. It tells them everything they need to know about the product you’re selling and why they should purchase it. A well-written product description will help distinguish you from the competition and help you gain more visibility on search engines. If you find that your…

Customer Segmentation: How it Works

Customer Segmentation: How it Works

Each business has a unique set of customers with varying needs and interests. As a brand, it’s your job to identify those needs and present a solution that meets or exceeds their expectations. How do you achieve that? Through customer segmentation. Customer segmentation is the process of dividing a target audience and grouping them based…

Relationship Marketing: Here’s How it Works

Relationship Marketing: Here’s How it Works

Your customers are the lifeblood of your business. Without them, your brand would cease to exist. So, it makes perfect sense to take care of your customers to encourage repeat sales and higher profit margins. One way to achieve this is through relationship marketing, a digital marketing strategy that focuses on creating long-term connections and…

Product Bundling: What You Need to Know

Product Bundling: What You Need to Know

Product bundling. It’s a strategy that many businesses practice to generate more sales and reduce distribution costs. Whether it’s a high-quality makeup kit or a classic value meal at a fast-food restaurant, we’ve all bought bundled products before. Perhaps it’s the convenience that appeals to consumers or the heightened purchase value that makes the offer…

How to Reduce Customer Churn With These 6 Steps

How to Reduce Customer Churn With These 6 Steps

Customer churn. It’s a metric dreaded by many brands because it highlights the percentage of customers who fail to become repeat customers. There are multiple reasons why customers stop purchasing a product or a service, and often it comes down to the buying experience. When customers are unsatisfied with their buying experience, they’re likely to…

Social Media Takeover: How it Works

Social Media Takeover: How it Works

In this day and age, where people flock to social media for information and communication, brands have a unique opportunity to leverage the platforms to their advantage. With the U.S. having the third-largest social media usage globally, companies are using Facebook, Twitter, and Instagram to conduct a social media takeover and engage more with their…

Customer Lifetime Value: How it Works

Customer Lifetime Value: How it Works

As a business owner, making data-driven decisions is key to succeeding in the modern age. Whether generating more web traffic or growing your social media following, having the correct information can help narrow the path toward your goals. One metric you need to track is Customer Lifetime Value (CLV), an indicator of how valuable a…

How to Create a Post-Sales Survey

How to Create a Post-Sales Survey

Customer relationships don’t end after completing a transaction. In reality, it’s only the beginning of constant nurturing to acquire a loyal consumer base. The after-sales experience plays a crucial role in generating repeat business. And to optimize that, you need to craft a compelling post-sales survey. Post-sales surveys provide valuable information on how customers feel…

Direct-to-Consumer: What You Need to Know

Direct-to-Consumer: What You Need to Know

As eCommerce reshapes how we buy products, consumer expectations continue to shift, seeking meaningful connections and highly personalized shopping experiences from brands. Providing unique interactions enables businesses to stand out from the competition and go the direct-to-consumer (DTC) route, leading to established consumer relationships that foster loyalty and trust. The ushering of the DTC route…