Every brand knows the importance of acquiring loyal customers as they are the driving force of business growth. They contribute to repeat sales and offer massive marketing potential to brands who want to reinforce relationships with their existing consumer base. If you haven’t heard of loyalty marketing before, you’re missing out on the benefits it…
With how the pandemic reshaped the e-commerce landscape, consumers are looking for safer, more convenient ways to access their essential goods. As businesses continue to adjust from supply chain issues, a new form of order fulfillment has taken over called curbside pickup. More and more retailers are offering curbside pickup as part of their order…
When we hear the term sales funnel, the first thing that comes to mind is revenue. And while that’s not necessarily wrong, people often forget that a sales funnel refers to the customer’s buying journey. Your focus is to generate leads and nurture them so that after a purchase is complete, you can establish a…
When your customers keep coming back for your products/services, you know you’re doing something right. Brand loyalty is what turns regular consumers into brand ambassadors, and businesses that master this are the ones that generate consistent revenue. One way to achieve this is through an e-commerce loyalty program, where customers receive rewards for continuing to…
Facebook Live has become a viable option for brands looking to boost their engagement and gain exposure from their target audience. With the platform announcing new updates to help publishers better understand their viewers, Facebook Live has grown into a powerful tool that lets you forge deeper connections with your followers. There’s no denying that…
Here at Capforge, we always mention that online shopping is ever-changing, and if you want to stay relevant and generate sales, you have to keep up with the latest e-commerce trends. Consumers welcome new shopping experiences, and businesses will need to adapt and create new strategies for growth. The pandemic has taught us that online…
To be successful in Amazon, you need the right tools to make the most out of every resource you have. We all know how competitive the Amazon marketplace is, and while you can try to figure things out on your own, it can derail your progress. That’s why the top sellers use the best Amazon…
Running an Amazon business involves plenty of costs, and not everyone can sustain the expenses needed to take their business to the next level. According to Fundera, only 48% of small businesses have their financial needs sorted out, meaning the rest will need to apply for outside financing to grow their business. So, if you…
So you went through your old stuff and found a couple of items in relatively good condition. You don’t plan on using them, but you don’t want to give them away either. The solution? Sell it on Amazon! You’ve read it right; you can sell used items on the biggest e-commerce platform in the world…
Right now in the e-commerce sphere, there’s something akin to a modern gold rush happening, and it’s being fueled by Amazon aggregators. “This is the largest movement you will see in the next two years,” said Steven Pope, founder of My Amazon Guy. “I’m very bullish. I believe we’re going to see massive amounts…