If you own a physical store and want to expand your brand’s reach, you need to know about Local SEO. Local SEO (also known as local search marketing) is the act of putting your business on the map for people to discover. Whether you’re a national brand or a small and mid-size enterprise, having a…
Thanks to its intuitiveness and ease of use, many e-commerce sellers use Shopify as their platform of choice. Not only that, but it boasts plenty of tools that help improve your store’s functionality. These tools are known as Shopify plugins, and using the right ones can lead to better sales, improved customer engagement, and more…
If you want your product to succeed on a highly competitive platform like Amazon, you need to acquire genuine reviews. How do you achieve this? By joining Amazon’s Vine Program. The Amazon Vine Program provides sellers and customers with honest and unbiased product reviews. It’s a great way to build feedback from your listings and…
If there’s one thing that e-commerce sellers should keep track of more often, it’s their abandoned carts. Cart abandonment is when a customer leaves an item on their cart and doesn’t complete the purchase. Knowing that you’re so close to making a sale and the customer decides to change course at the last minute is…
E-commerce sellers know that Amazon is a competitive marketplace. Due to the influx of sellers on the platform, trademark infringement has become rampant. We all know how counterfeit products can harm your brand’s reputation, and it’s for this reason the Amazon Brand Registry Program exists. Amazon Brand Registry provides sellers with everything they need to…
2023 has been a big year for subscription-based services, and they’ve shown no signs of slowing down. According to a report from the Subscription Economy Index report, they predict the subscription-based market will grow to $1.5tn by 2025. We’ve seen companies like Netflix and Spotify blossom with this type of business model, and one factor…
If there’s one thing e-commerce sellers need to focus on, it’s the Amazon Buy Box. Nearly 82% of sales happen on Amazon’s Buy Box option, and if you want to make more sales this year, you need to know how to win it. While you can generate sales without winning the buy box, you’re leaving…
When it comes to selling on Amazon, you have two fulfillment options to choose from; Amazon FBA & Amazon FBM. Both methods offer unique advantages to sellers depending on their needs and preferences. As such, you must select a suitable fulfillment method that will put your business in the best position to succeed. In this…
When we talk about marketing, the things that first come to mind are products, promotions, and markets. But rarely do we think about the colors used when implementing marketing strategies. Colors have a significant impact on your marketing efforts as they can influence your target audience in ways you’ve never thought. The practice of using…
Amazon offers aspiring e-commerce sellers plenty of opportunities to sell on their platform, and one of these is their in-house t-shirt printing service, Merch by Amazon. If you’re looking to start your own online business, but you don’t have a lot of coins to drop, Merch by Amazon is a great option. Merch by Amazon…