Perhaps you’ve heard of the term conversational marketing before, but you’re unsure exactly what it is. In a nutshell, conversational marketing is a one-on-one interaction with a prospect. The goal is to create personalized experiences and open up opportunities for your business through messaging apps. As chatbots become an integral part of a brand’s website,…
Augmented Reality in E-commerce: How it Works As the world of e-commerce continues adapting to consumer trends, we see new technologies emerge that aim to enhance the online shopping experience. One such trend is the rise of augmented reality (AR), a technology that simulates real-time interaction with products and services. It can be challenging to…
So you’ve optimized your website for SEO, and your landing page is clear and concise. What’s the next step to effectively hook your site visitors? Creating a killer call to action (CTA). Your CTA is a crucial part of your marketing campaign that encourages people to sign up for an email list, subscribe to your…
There’s a good reason why technology is taking over the e-commerce industry, and it’s because of convenience. Software today makes it easier for companies to automate their core tasks for better performance and efficiency. One example of that technology is a chatbot, an application that facilitates conversations between brands and customers. Chatbots have been around…
One of the most important aspects of running a business is knowing how to generate leads. Lead generation helps create interest from your target audience and drives high-quality traffic to your website. Whether you’re selling products/services B2C or even B2B, attracting new prospects is key to growing your brand’s reach. This article will tackle seven…
The Amazon Influencer Program is an idea born out of the success of today’s influencers. During the early 2010s, content creators started dabbling with social media platforms to interact with their fans. It was more about gaining likes and followers than anything else back in those days. Fast forward to current times, and influencers are…
Email marketing is an effective tool for generating website traffic and connecting with your target audience. According to Statista, email marketing generated $8.49 billion in revenue in 2021, and they predict the numbers to keep rising to $17.9 billion in 2027. If you haven’t built an email list for your business yet, now is the…
If you’re looking to amp up your search engine optimization efforts, you should consider SEO tools such as Ubersuggest. Ubersuggest is a powerful SEO tool that lets you elevate your content marketing strategy through in-depth keyword analysis. Considering that search engines account for 68% of online exposure, many top marketing experts use SEO tools to…
One of the tricky parts of starting your business is figuring out the right product pricing. Price them too high, and you’ll find it difficult to attract customers. Price them too low, and you’ll risk losing profits. The key is to find a happy medium that will put your products in the best place to…
When it comes to optimizing your website, it helps to be familiar with A/B testing. Like we always say, the world of e-commerce is always evolving, and the ability to adapt is what separates successful businesses from failing ones. You always want to improve your internal processes to generate more revenue and drive more traffic…