Product bundling. It’s a strategy that many businesses practice to generate more sales and reduce distribution costs. Whether it’s a high-quality makeup kit or a classic value meal at a fast-food restaurant, we’ve all bought bundled products before. Perhaps it’s the convenience that appeals to consumers or the heightened purchase value that makes the offer…
Customer churn. It’s a metric dreaded by many brands because it highlights the percentage of customers who fail to become repeat customers. There are multiple reasons why customers stop purchasing a product or a service, and often it comes down to the buying experience. When customers are unsatisfied with their buying experience, they’re likely to…
In this day and age, where people flock to social media for information and communication, brands have a unique opportunity to leverage the platforms to their advantage. With the U.S. having the third-largest social media usage globally, companies are using Facebook, Twitter, and Instagram to conduct a social media takeover and engage more with their…
Like every other industry, we see new trends emerge in the oral care industry. Whether it’s shifting patient expectations or the evolution of technology, keeping on top of these trends can help you grow your practice and maintain relevance in 2023. So without further ado, let’s discuss the top dental practice trends that you should…
It’s a brand new year, and law firms have a new set of challenges to face. The question is, how can you approach 2023 with even more confidence than the previous year? The answer is by using the top tech tools available at your disposal. We saw how the global pandemic caused a massive shift…
So you want to generate more revenue for your business but don’t want to spend the coins on acquiring new customers. One solution is cross-selling, a method of offering related or complementary products to your existing buyers. Do it right, and you build brand loyalty and trust. Do it wrong, and you may annoy buyers…
As a business owner, making data-driven decisions is key to succeeding in the modern age. Whether generating more web traffic or growing your social media following, having the correct information can help narrow the path toward your goals. One metric you need to track is Customer Lifetime Value (CLV), an indicator of how valuable a…
Customer relationships don’t end after completing a transaction. In reality, it’s only the beginning of constant nurturing to acquire a loyal consumer base. The after-sales experience plays a crucial role in generating repeat business. And to optimize that, you need to craft a compelling post-sales survey. Post-sales surveys provide valuable information on how customers feel…
So you’re an insurance agent that wants to take your career to the next level and own an insurance company. The problem is you don’t know which steps to take to get there. Don’t worry, everyone feels the same way when venturing into a new business, especially one in the insurance industry. Starting an insurance…
Running a successful law firm requires many moving parts. You’ve got paralegals, accountants, staff attorneys, and records clerks working together to achieve the same goal; to provide satisfactory legal services. Like a well-oiled machine, law firm processes need to be efficient to ensure maximum productivity from the team. The question is, does your firm know…