SEO Tools Highlight: Ubersuggest
If you’re looking to amp up your search engine optimization efforts, you should consider SEO tools such as Ubersuggest. Ubersuggest is a powerful SEO tool that lets you elevate your content marketing strategy through in-depth keyword analysis. Considering that search engines account for 68% of online exposure, many top marketing experts use SEO tools to tap into competitive keywords and find inspiration for their content creation.
This article will cover everything you need to know about Ubersuggest and how it can boost your SEO to generate more organic traffic.
Why should you use Ubersuggest?
There are plenty of reasons why you should incorporate Ubersuggest into your SEO strategies. Here’s a list of them:
- Offers more information than Google’s keyword planner.
- Generates keyword ideas automatically.
- Utilizes location-based data to help with local SEO
- Easy-to-digest metrics that allow you to make data-driven decisions
- User-friendly interface with simplified metrics
- Charts and statistics for your target keywords
- Comes in a free and paid version
What makes Ubersuggest a good SEO tool?
Ubersuggest is a free Chrome extension tool that packs all the features you need for keyword discovery and search engine optimization. You enter a domain or keyword into the search bar to perform an analysis, and from there, you’ll get access to critical information like search volume, cost-per-click (CPC), keyword lists, etc.
Some of the key features of Ubersuggest include:
1. Keyword Tool
Ubersuggest’s keyword tool gives you several keyword research options to help you discover the right keywords for your website. The tool pulls data from Google’s Keyword Planner, so you can feel confident that the keywords you see are accurate and relevant.
The keyword tool displays how often people have searched for a given keyword in the past 12 months, giving you a good idea of the keyword’s search volume. You can access CPC and PPC data, monthly search volume, and other critical keyword information.
Ubersuggest also highlights which keywords you should avoid due to competition, search volume, or irrelevance. Some keywords might look ideal, but they’re actually less profitable than you initially thought. You can build a keyword list that generates more revenue by eliminating unprofitable keywords.
2. Site Audit
With the Site Audit feature, you can identify issues in your website that contribute to poor traffic. Since the technical aspect of your website is crucial to SEO success, you want to make sure that you iron out the kinks here before you move to other areas.
By running a site audit, you can get an overview of your SEO health and obtain instructions on fixing SEO errors on your website. The feature also checks if your site’s speed meets Google’s standards to ensure it loads quickly on mobile and desktop devices.
3. Content marketing
Aside from SEO, Ubersuggest taps into your content marketing efforts to help you create quality content. Their content marketing feature lets you discover content pieces that receive the most traffic. You can even check out their domain score, which indicates how good their SEO is.
On top of that, Ubersuggest provides you with a list of content ideas relevant to the keywords you use. It’s one thing to create content, but it’s another thing to provide relevant information to your target audience, and Ubersuggest helps you do just that.
4. Competitive analysis
It’s always good to conduct a competitive analysis to know how well your competitors are doing SEO-wise. By analyzing the competition, you can get a solid understanding of their SEO strategies. From there, you can optimize your website to mimic the success of your competitors and avoid some of the mistakes they’re currently making.
5. Backlink analysis
Building backlinks is a highly complex process, and often it’s the last step in search engine optimization. Ubersuggest’s backlink analysis eliminates the guesswork from the equation by showing the type of content users link to and who creates them. You can also obtain backlink data using the backlink discovery tool.
You can find your competitors’ backlinks and even view referring domains. Lastly, you can track your competitor’s link-building strategies to see if they rank higher than you on search engines.
As you can see, Ubersuggest offers a comprehensive feature set that lets you discover profitable keywords and remain on top of the competition. It’s one of the most well-rounded SEO tools out there that’s capable of helping you generate more traffic to your website. Ranking high on search engines is a difficult task, but with Ubersuggest, you can feel confident that your SEO efforts are on the right track.
How to use Ubersuggest as an SEO tool
Ready to use Ubersuggest and elevate your SEO practices? If so, let’s look at how you can utilize it in three different ways.
1. Keyword ideas
When you type a keyword in the search bar, Ubersuggest will display key information on the keyword like the volume, CPC, paid difficulty, and SEO difficulty. If you want to expand on a specific keyword, you’ll need to look at these five different categories:
- Keyword suggestions
- Related keywords
- Questions relating to keywords
- Prepositions relating to keywords
- Keyword comparison
It’s crucial that you explore these keyword categories when creating content online. Remember, it’s not just about a specific keyword but a combination of related keywords, questions, and comparisons. That way, you can increase your visibility online and maintain relevance across your target audience.
You can also build a list of keywords using the five categories mentioned. For example, say you want to write content on the keyword’ tracksuit’. To build your content, you can refer to the related keywords category or the questions category.
You can rank well in the SERPS and position yourself above your competitors when incorporating various keywords into your content marketing strategy. It’s also important that you analyze the search volume and the CPC of the keyword you plan on using to determine if it’s profitable or not.
2. Content ideas
Speaking of content, let’s dive into Ubersuggest’s content ideas section. Here, you can find sample articles and pages that rank high for the keyword you’re targeting. After typing the keyword in the search bar, you’ll see information like the estimated visits and backlinks. If you want your content to stand out from your competitors, the content ideas section is a great tool to have.
You need to ensure that your content can generate traffic to your website. By checking the estimated visits, you can pick and choose keywords that perform well on SEO.
3. Traffic analyzer
Ubersuggest’s traffic analyzer feature gives you insight into how much traffic top pages and keywords can generate for a given domain. For example, when you type https://neilpatel.com/ into the search bar, you can see traffic statistics like monthly organic traffic, organic keywords, domain score, and backlinks.
As you can see, the stats show how much traffic the website receives. With more than 3 million organic traffic monthly and 4 million backlinks, it’s clear that the website has mastered the art of search engine optimization.
Analyzing a domain’s traffic performance is crucial if you want to step up your SEO game. You get a deeper understanding of how your competitor operates and get a rough estimate of the kind of traffic you can receive when you nail your SEO. Aside from that, the traffic analysis section also shows the top pages by traffic, showing the estimated monthly visits and backlinks from the domain.
So, is Ubersuggest worth it?
As mentioned previously, Ubersuggest comes in a free and paid version. The free tool is good enough on its own, but if you want to unlock the full potential of this SEO tool, the paid version is the way to go. Pricing plans start at $12 a month to $40 a month. Each plan comes with an extensive SEO training course, bi-weekly coaching, and 24/7 email support.
In our opinion, Ubersuggest is definitely worth it as an all-in-one SEO tool. You benefit from a comprehensive keyword database, excellent link data, and in-depth competitor research. Both beginner and experienced marketers will find that Ubersuggest comes complete with all the features they need to generate more traffic and improve search engine visibility.
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