How to Find A Platform, Audience and More In The Digital Content World
After a long successful career in the print magazine publishing world Margaret Brown decided to go out on her own and the obvious way to do that was in the digital world.
It is almost impossible to start a new print magazine without huge funding and a long runway to wait for profits but in the digital world the opposite it true- you can launch cheaply and survive with a much smaller audience because of the vastly different economics. That doesn’t mean it’s easy though!
I had a great conversation about the challenges of finding a platform, a business model and keeping it all going through rapid growth and the addition of more and more editions. Continue reading