How Great Service and Niche Focus Can Makes For Fast Growth
Matt Vaadi and I had a great discussion about building a services company the way it should be done. That is, you look at all the weak points in the way the existing businesses do it and then you design a company from the ground up that overcomes those problems.
What you get is a killer solution that beats the competition just by the nature of the way it was built- before you even get into marketing and branding and all the rest.
This is how he built his company ERG HR and how I built CapForge Bookkeeping. He ran through the startup story and he and I also agreed on another important concept- it is far easier to start a business in an industry in which you are already intimately familiar than it is to start off in something brand new.