One thing that comes to mind when running a successful business is profitability. Simply put, profitability is an indicator of how a company manages its revenue relative to its expenses. As an entrepreneur, your goal is to maximize your profit margins as it’s fundamental to the growth of your business. But far too many companies…
It’s no secret that advertising is crucial to generating sales and growing brand recognition. That’s why sellers on Amazon run sponsored campaigns to stay on top of their customers and foster brand loyalty. But sponsored campaigns won’t work unless you set them up correctly. By creating an Amazon keyword bidding strategy, you can optimize your…
If there’s one thing that sellers should take advantage of in Amazon, it’s their sponsored advertisements. Amazon product promotion is an excellent way to boost your product listing’s visibility and improve your conversion rates. As more and more sellers flood the platform’s market, competition is becoming increasingly challenging. Thus, you must use sponsored ads so…
One of the most overlooked aspects of marketing is the landing page. Often businesses forget how important landing pages are not just in capturing leads but also in converting them. A well-optimized landing page can boost your conversion rates by up to 80%! Imagine how effective your marketing campaigns will be when creating the perfect…
There’s no denying that social media marketing has become an integral part of a company’s marketing efforts. That’s why we see so many brands reaching out to influencers in hopes of gaining more exposure for their business. If you’re a small company that wants to reach a wider audience, influencer marketing may help you achieve…
Amazon is a very competitive marketplace. With millions of active sellers on the platform, standing out from the rest is a challenging task. As a seller, your goal should be to make your product listings visible to your target audience. The more product exposure you get, the higher your chances of making a sale. How…
Spending time mulling over an item only to find out it’s not available can be a disgruntling experience for any customer. While annoyances such as these might seem small compared to the bulk of your day-to-day, they’re enough to have customers switching their loyalties elsewhere. Thankfully, it’s a problem that’s easily solvable with the right…
In the world of e-commerce, a product lives or dies by its online rating. One study conducted by Bright Local revealed that almost 80% of consumers think that online reviews are just as reliable as personal recommendations. Positive reviews can drastically alter a person’s buying decision, and finding new ways to drive more Amazon reviews…
So you want to start an online business, and you’re looking to evaluate suppliers on Alibaba to source your products. Alibaba is one of the biggest e-commerce platforms globally, and its goal is to connect wholesale suppliers to online businesses. You’ll find a whole host of products/services from different manufacturers which helps simplify the product…
In an age where an e-commerce giant like Alibaba exists, sourcing the right products has never been easier. Whether you’re looking for leather goods or LED lighting products, Alibaba has it all. You’re just a click away from contacting a supplier and having the product arrive at your front door. You might think that hiring…