Amazon is a very competitive marketplace. With millions of active sellers on the platform, standing out from the rest is a challenging task. As a seller, your goal should be to make your product listings visible to your target audience. The more product exposure you get, the higher your chances of making a sale. How do you achieve this? By using the right Amazon listing optimization tool.
According to Amazon’s data, a whopping 70% of users look for products on the first page of the search results. This means that if your listing ends up on the second or third page, they’re less likely to be viewed by customers. This is why the top sellers optimize their listings to ensure they reach the right people at the right time.
But how can you increase the visibility of your product listings? Amazon’s A10 algorithm is one of the most complex algorithms around, and navigating through it is a complicated process. Thankfully, there are product listing optimization tools that you can use to help your products rank high on the search engine results page.
In this article, we’ll take a look at the best Amazon listing optimization tool that will help boost your conversation rate, make your product listings more visible, and most importantly, increase your sales.
What is an Amazon listing optimization tool?
An Amazon listing optimization tool is a type of software that helps sellers curate their product listings to better improve visibility and searchability. These tools have the necessary features to guide you throughout the optimization process. From using the right keywords for your product to discovering the latest search trends, you’ll find an Amazon listing optimization tool useful in creating high-ranking product listings.
A lot goes into a product listing that many sellers get wrong. For example, if the product title does not contain the right keyword, then the customers will have trouble finding your product. Another example is when the product description doesn’t match what the customers are looking for. If you fail to describe the product’s key features, the customer will look elsewhere for their needs.
It’s these tiny little details that make a huge difference in the overall visibility of your product listing. With the help of an Amazon listing optimization tool, you can create high-quality listings that stand out from the generic ones scattered across the platform.
Why should you use an Amazon listing optimization tool?
We’re all too familiar with products on Amazon that have keywords stuffed in their titles. Ever read something like “Stainless Steel Water Bottle 32 oz. Water Bottle Insulated Water Bottle”? Most sellers do this because they think that stuffing keywords into their product listing will help boost their rankings on the search engine results page.
As tempting it may seem, keyword stuffing is a terrible way to display your products in a competitive marketplace. Not only is the title confusing to read, but Amazon’s A10 algorithm is smart enough to know that the seller is actively trying to manipulate search engine results.
This is where an Amazon listing optimization tool comes in. An ideal product listing should have detailed information that satisfies Amazon’s complex algorithms. You want your target audience to have a personalized shopping experience where they can easily find your products thanks to the platform’s AI recommendations.
An Amazon listing optimization tool will help you achieve the following:
- Analyze the performance of your current keywords
- Use keywords that are a good fit for your products
- Uncover new high-volume keywords
- Conduct competitive analysis
- Compare your listing’s content against top sellers
- Monitor your listing’s content to ensure it remains live on Amazon
When you create a high-quality listing, you’ll have a better chance of keeping your products on top of the search engine results page. Amazon listing optimizations also help you become consistent with your branding. This is super-important for establishing a solid reputation online where customers can trust that your product listings are accurate.
Best Amazon listing optimization tool
Now that you understand the importance of these tools, it’s time to find the best software that will fit your needs and applications. Different tools have different features, so it’s important to know what each one offers to the table.
Here are the top 5 Amazon listing optimization tools that you can use to supercharge your e-commerce business.
1. Helium 10
There’s a reason why Helium 10 is considered by many as one of the best Amazon optimization tools out there, and it’s because of its feature set. You get an all-in-one software that does everything you need to optimize your product listings. Whether it be keyword research or in-depth analytics, Helium 10 has got you covered.
Scribbles is the most notable tool from Helium 10 wherein it shows you how to achieve the best ranking possible out of your listings. It helps you find relevant keywords on your product, optimize your listing using the best search terms, and simplify the product listing process overall. With Scribbles, you keep your product listings relevant and up-to-date which is crucial for ranking high in search results.
Helium 10 has other tools like Frankenstein which is a keyword processor that helps you narrow down your keyword list. This helps you save a lot of time and effort with your keyword research whilst helping you build an optimized product listing.
Index Checker, on the other hand, allows you to compare your listings against the competition, giving you a good idea of how well your keywords are performing. With Helium 10, you can take your product listing to the next level.
Just like Helium 10, Jungle Scout packs a ton of optimization tools that will help you create better Amazon listings. Their Listing Builder tool provides you with a keyword strategy wherein you optimize your keywords based on data-driven listings. Adjusting your listings is also easy thanks to Jungle Scout’s Listing Optimization score where you get real-time feedback on your product’s title, image, description, and more.
Their keyword and product research tools are top-class, allowing you to find the right search terms for your target audience. Their keyword search tool Niche Hunter provides you with a variety of keywords that you can implement into your keyword targeting.
With the Content Creator tool, you can build your Amazon listing from scratch and make adjustments depending on what your Listing Optimization score is. From there, you can make the necessary adjustments to ensure your product listing is competitive and top-notch.
SellerApp is a data-driven Amazon optimization tool that combines marketing and sales to help you create ideal product listings. Everything from keyword research to campaign optimization is built right into the software, making it a feature-rich tool for Amazon sellers to utilize.
Their keyword research tool is just as reliable as Helium 10 and Junglescout, obtaining relevant keywords from a huge 130 million-plus database. The tool lets you discover low-competition keywords with high sales potential, allowing you to target a niche market with the right set of search terms.
Once you’ve built a keyword list, you can use SellerApps’ Amazon keyword tracker to see how well you rank with each keyword. From there, you can optimize your product listing based on good-performing keywords. The software also has a listing optimization tool that gives detailed info on your listing’s visibility and its conversion rate.
You can also get a good idea of how optimized your product listings are with their Listing Quality tool. The tool evaluates your listings according to their discoverability and desirability. Higher scores on these areas will give your product listings a boost in the search engine results pages.
Curating a product listing is all about using the right keywords, and MerchantWords is excellent at doing just that. They offer a wide range of tools that’ll give you a competitive edge over other sellers on Amazon. MerchantWords focuses on product research and listing optimization so if those two are your top priorities, this tool is the way to go.
Their keyword tools open up new opportunities for you to discover emerging trends and jump on them before the competition does. MerchantWords displays relevant information on the keyword’s search trends, volume, monthly averages, and more. If you’re running out of keyword ideas, their KeyWord multiplier tool gives you suggestions to pair with your original keyword.
Digital Shelf is MerchantWords’ tool for measuring the performance of your keywords. You can also use it to find unused keywords and use them to your advantage. Lastly, their Keyword Advisor tool helps you build a competitive keyword list to use for your product listings.
5. Viral Launch
The last Amazon listing optimization tool on our list is Viral Launch. It’s a simple and intuitive tool that aims to improve your product listing’s visibility. It comes with all the tools you need to ensure maximum product exposure and greater search engine rankings.
Their keyword research tool eliminates the guesswork in finding relevant search terms for your products. Backed by historical search volumes and current trends, you can identify high-volume keywords to optimize your product listings. Viral Launch uses an Opportunity Score where you can discover hidden keyword gems and capitalize on them as much as possible.
The software also has a keyword manager which helps you keep an eye on your product rankings. The ranking optimization insights are very useful for analyzing data and help you curate efficient, quality product lists. With the Listing Builder, you can generate a keyword list that’s pulled straight out of Amazon’s algorithm.
Optimizing your product listings is key to driving traffic and generating sales. Make sure your listings use the right keywords and analyze your competition to ensure you’re ahead of the pack. Succeeding in a competitive platform is quite difficult and you’ll need all the help you can get. With the best Amazon listing optimization tools, you can one-up your competitors and ensure your products are visible across Amazon.
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