As the e-commerce space continues to skyrocket, Amazon aggregators are working around the clock to acquire small businesses and turn them into successful, profitable brands. These investment firms consist of e-commerce veterans that know the ins and outs of selling on Amazon. With bountiful resources at their disposal, the top aggregators in the industry are…
Most sellers who start an Amazon FBA account choose sole proprietorship as their business entity due to sizable profit margins and ease of management. But as you attempt to scale up your company, you’ll find it difficult to move forward as your capability to raise capital is quite limited. This begs the question, “what is…
After Google made mobile-first indexing the default for all websites, digital marketers have constantly discussed the topic to improve their rankings in search engines. Google made the switch in an effort to provide accurate search results for users with mobile devices since 58.16% of global traffic originates from smartphones. But what does mobile-first indexing mean?…
How to Transfer Amazon Account Ownership So you’ve built a successful FBA business on Amazon, and you’ve managed to turn it into a profitable exit strategy. Congratulations on your big move! But one thing you need to know before you celebrate is how to transfer Amazon account ownership. According to Amazon’s official policy, Seller Accounts…
It’s no secret that today’s businesses need a fully functioning website to attract leads and establish credibility. In a world where most people turn to the internet to look for products/services, having a well-designed website can help put your business on the map. But nailing the website design process can feel intimidating to business owners,…
Have you ever tried Twitter Ads and didn’t achieve the results you wanted? Maybe the conversions were low, or you weren’t able to maximize your ad’s reach. As an advertiser, it can feel frustrating whenever a campaign doesn’t go the way you initially planned. Thankfully, the platform has released a new forecasting tool called Twitter…
For the longest time, brands have segmented their target audience to use their marketing budgets better. They use details like age, gender, income, and other variables to hone in on their audience. As digital marketing evolves, the sudden need for creating a customer persona has become an essential strategy in helping businesses target their audience…
Amazon Prime is one of the most popular subscription services in the e-commerce space. With more than 163.5 million users in the U.S. alone, the paid service unlocks a wide range of perks that appeal to modern-day consumers. What started as a basic subscription platform in 2005 has expanded to include convenient benefits that cover…
Have you ever wondered how Google fetches the results after you type in a search term? It all has to do with search engine results pages (SERPs). Businesses compete for the top five results because two-thirds of users click on the websites they see first. Securing a favorable spot on the SERPs means more exposure,…
As the leading e-commerce platform globally, Amazon is home to over six million third-party sellers. With the sheer number of sellers on the platform, the potential for Amazon copyright infringement is high. Fraudulent accounts steal trademarks and copyrights without the owner’s consent, directly impacting their brand’s image and value. That’s why sellers need to be…