So You Want to Charge More. Is This the Way to Do It?

There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this new series watch CapForge’s owner react to different advice videos. He’s an expert in all things business and has 20+ years of experience under his belt. Some of the things he reacts to might even surprise you!

CapForge Founder and Owner Matt Remuzzi reacts to this creator’s idea of how to get richer. 

Video Transcript: 

Business Advice Video: 

If you’re broke, start solving rich people problems. Because especially as an entrepreneur we could take what you’re doing today and do it for rich people and charge 10 times what you’re making up. You see in business we call this the purchasing power and it’s something you wanna consider when you’re making your offers in your business. It gets a lot harder to become a millionaire building resumes for unemployed people or say being a copywriter for a multi-million dollar business. Take whatever you’re doing and do it for rich people. Like if you’re a mindset coach, be a mindset coach for entrepreneurs. You see you have to believe that you’re a luxury

in order to charge luxury prices. And this is where we get into expert energy. Comment “expert energy” below if you want me to make a video about that. And if you wanna learn more on how to position your offer to sell and to sell well and to the right crowds DM me the word “offer alchemy” on my Instagram.

Matt’s Review:

Okay, do whatever you’re doing but do it for rich people? So you can charge them 10 times more? Problem with that is people who are doing well didn’t get to be doing well by being stupid about how much they pay for stuff. If you’re a mindset coach and you come to me and say that you wanna help me grow my business and I ask you what’s your business and then you show up in a tank top on Instagram or on TikTok rather, telling me how to make more money but 

you have no track record yourself and you don’t look like you’re doing particularly well, and it’s just the mindset belief that you have. I’m gonna say okay I’m not gonna pay you 10 times some other more qualified coach just because you have a mindset that you’re worth 10 times more. I don’t this this kind of advice just doesn’t resonate in the real world. Just because you wanna charge 10 times more doesn’t mean you’re gonna get paid 10 times more. And just because you’re gonna target people with more money than people who don’t have as much money doesn’t mean they’re gonna be stupid and just pay a ridiculous amount just because they have it. Like the first thing you’ll find out about most people with money is they like to hold on to it and not just throw it around because they have it. They didn’t get there by throwing it around so why would they start once they finally achieve the success that they were looking for? So the other example, resume writer, guess you don’t wanna be writing resumes for people who can’t afford to pay you at all for it but writing resumes for people looking for six-figure jobs you’re not gonna be able to charge 10 times more than helping people write resumes looking for five-figure jobs. So I this advice just doesn’t resonate with me and I don’t think that it really holds water in the real world.