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business

Beware the Dangers of the Sunk Cost Effect

Have you ever stayed in a relationship longer than you should have? Forced yourself to go to an event you were dreading because the tickets had already been paid for? Held onto clothes you don’t wear because they were expensive? All of these are examples of the “sunk cost effect.” Also known as the sunk…

Everything You Need to Know About Amazon Agencies

The explosion of the e-commerce industry in recent years has given rise to a number of Amazon agencies that claim to help sellers grow their online businesses. But is there any merit to this claim? To find out, we spoke to Chris Yeakey, founder of Black Caiman Media, a full-service Amazon agency and consultancy. His…

10 Early Warning Signs That Your Business is Failing

It’s every entrepreneur’s worst nightmare: a failed business.  Unfortunately, that “nightmare” is all-too-common a reality for new business owners, as evidenced by a 2019 study showing that 11 out of 12 startups fail. Put another way, your chances of succeeding as an entrepreneur are a little less than one in 10. Ouch!  Of course, a…

A Positive Way of Looking at Market Competition

Generally speaking, entrepreneurs do NOT like competition! And can you really blame them? As a business owner, competition makes things a lot more… let’s just say… challenging. But what if that’s not necessarily a bad thing? In fact, what if (bear with us here) the challenges brought on by competition lead to better products and…

What is Due Diligence? A Full Explanation

Have you ever purchased something—whether that be a car, a TV, or a computer—only for it to turn out to be a total dud? That regrettable outcome could have very well been avoided had you practiced what is known as “due diligence.” In a general sense, due diligence refers to the process of exercising great…

Amazon Aggregators: Everything You Need to Know

Right now in the e-commerce sphere, there’s something akin to a modern gold rush happening, and it’s being fueled by Amazon aggregators.  “This is the largest movement you will see in the next two years,” said Steven Pope, founder of My Amazon Guy. “I’m very bullish. I believe we’re going to see massive amounts of…