Should You Follow This Advice for Your Ecommerce Business?

There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this new series watch CapForge’s owner react to different advice videos. He’s an expert in all things business and has 20+ years of experience under his belt. Some of the things he reacts to might even surprise you!

CapForge Founder and Owner Matt Remuzzi reacts to business advice being shared on the internet. In this video, he reacts to these ways to grow your ecommerce business. 

Video Transcript: 

Business Advice Video:

This brand did $611,000 in the last 30 days. Here are the top five ways to increase sales in 2024. First one is setting up TikTok Shop for free. You can literally get organic sales just by posting content on TikTok. Next, you wanna redeem this coupon offer for TikTok ads. That way you can complete step number 2 which is running TikTok Shop ads. As you can see spent $4,000 here made back $32,000 here. Next step, you’re gonna wanna create these five templates for Facebook ads with your product. Then launch these four Facebook ad campaign types. You have retargeting look-alikes interest in an open audience for scaling. As you can see spent 9,000 made back 50k in the last 12. DM me 2024 and I’ll send all this to you.

Matt’s Reaction: 

Okay, so some tips for growing your e-commerce business using TikTok. TikTok obviously a huge platform with growing influence and lots of people looking on there. I think whether or not TikTok is a good audience for you depends on what kind of products you sell. So the demographics of TikTok are pretty well established so if your product fits the demographics of TikTok then it might be worth checking out. You also wanna make sure it’s the kind of product that somebody would buy from a TikTok video. More impulse items, fashion items, maybe gadget-type items versus things that require more research understanding comparison shopping etcetera. Those may be less of a good fit. Also, price point may make a difference.

The other suggestions for you know getting an ad coupon to try doing ads on TikTok. Great you know that’s a way to drive traffic. The return on that spend is okay except you wanna keep in mind that you know getting three times or five times your money is on revenue. Right, so that’s before you factor in the cost of the product, the cost of shipping and fulfillment. All those other things that go into it so if you get four times ROAS that may mean it’s an unprofitable sale. So you wanna have strategies for driving follow-on sales capturing customer information and a longer-term strategy. But it can definitely be a way to get started or add sales to yourself to your e-commerce business in 2024. I would just say go slow and make sure that it’s making sense and part of a overall well-thought-out strategy. Don’t just expect to go throw money at TikTok and throw ads up on TikTok and immediately have profitable sales from there. Nothing is ever that easy, unfortunately.

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