Is This Product Going to Revolutionize Kitchen Safety?

CapForge has worked with 1000+ ecommerce businesses and other small businesses

and has seen some great products out there! 

In this series, we look at new products on the market and see if they are worth investing in. Think along the lines of Shark Tank, but with no real money involved just for fun. 

Video Transcript: 

Product Promo Video:

**Woman dancing to music through headphones while not paying attention to what she’s cooking**

Wait guys, not this music! I’ll take this now.

**Man takes phone out of woman’s hands**

Every year thousands of house fires are caused by unattended cooking. Imagine a world where you can cook with peace of mind. Knowing that even if life distracts you, your home and your family remain safe. That world is now here. Introducing Dishknob, the knob that lets you know when danger is close. We don’t need this one. 

**Throws original knob**

Now you can finish your soup. And here’s your phone.

**Man returns phone**

Dishknob, the clever gas stovetop designed for your convenience. It seamlessly integrates into any cooktop, adding elegance to your kitchen. With easy installation, its user-friendly feature to make interacting with your stove effortless. Dishknob comes in an elegant box with all the connectors to fit any kind of cooker to make you feel safe, or give it to a loved one to make them feel safe. Dishknob. Make your home safer.


Okay, so lot of acting in that one, lot of drama. But they didn’t answer the question that I thought they were gonna answer or address. What I thought was supposed to be the issue. So you have your oblivious girl cooking, letting the stove overheat or keep going I guess that didn’t actually – wasn’t a fire. The pot didn’t explode whatever. But it was clearly past done and she wasn’t paying attention. And then they switched out the knob, and the knob made a beeping sound, and she turned it off. Although she still had her headphones in, and you would think if you didn’t hear the pot boiling over and all the noise it would be making maybe you wouldn’t hear the knob also ringing. But what I thought this was gonna be when I first saw was something that would automatically turn off. And maybe it does that but they didn’t show it doing that. And if that’s the benefit that you could accidentally leave your stove on and the knob would detect that and turn it off for you, now that’s an interesting invention. That’s something that I can see a lot of people having problems with.

In fact, a friend of ours has an elderly parent who left the gas on or would put a pot on the stove to boil and left the house. And of course, all the water boiled out, and then that caused a problem. If you had a knob that could somehow detect that, and I don’t know how that would work, and turn the gas stove off when it detected that there was going to be a problem that would be a great invention. As I’m thinking back on what I just saw in this video. This just seems like a timer built into a knob instead of having the timer set on the stovetop or setting a microwave timer or having Alexa, you know, if you’ve got an Alexa device telling that to remind you at a certain time. So it just seems like they move the timer from somewhere else to the knob that you turned on. You still gotta remember to set the timer. You still gotta be there to hear it go off, and then do something about it. So that’s what it is I’m not nearly as excited. If they just failed to show the fact that it can turn the stove off for you, now that would be an interesting product. So depending on which one it is, I’m either not very interested or much more interested. But if it is the second one, then they didn’t do a good job of actually showing how it solves the problem. And I would suggest that would be the part to focus on.

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