With the rise of social media apps, brands can gain exposure and sell their products to a wider audience than previously thought possible. As such, it’s worth exploring TikTok, a video hosting service that has changed how users view (and create) content. If you’re a seller who wants to promote Amazon products on TikTok, you came to the right place.
In this article, we’ll discuss how you can promote Amazon products on TikTok to generate more sales and expand your brand’s awareness.
Why should Amazon sellers consider TikTok?
Marketers can take advantage of the platform through its massive reach, allowing them to create ads that resonate with their target audience. Because of this, brands are starting to recognize the power of TikTok as it’s got 1.6 billion active users today, a 45% increase from last year’s numbers.
TikTok’s biggest draw is its ability to quickly put brands on the map. Whether you’re a startup looking to find your footing or an established business that wants to outperform the competition, TikTok can do both. Through eye-catching video clips and bite-sized content, marketers can engage with their audience in an entertaining fashion.
How to successfully promote Amazon products on TikTok?
One thing to note when promoting Amazon products on TikTok is that you need creativity to stand out. Roughly 60% of users in the platform are from the Gen Z era, and we all know that users within this demographic favor interactive, engaging content.
It would help if you also had clear goals when creating marketing campaigns on TikTok. Keep these tips in mind to ensure you promote Amazon products on TikTok successfully.
1. Leverage paid advertisement
Paid advertisements on TikTok are the fastest way to get your Amazon products out there. The app offers several ad formats that enable you to create content that meets your audience’s interests. We’ve written an article on TikTok advertising basics, so make sure to read that to learn how paid ads work.
There are plenty of reasons why many marketers utilize paid ads on TikTok, and here is a couple of them:
Setting up campaigns is easy.
You may think that creating campaigns on TikTok is a complex process, but in reality, it’s a lot easier than you think. You don’t have to worry about hiring a videographer or working with a creative team because TikTok promotes user-generated content. The best part is that the platform will help you create a video from stock images and a background track!
Potential to go viral quickly
TikTok can greatly amplify your marketing reach by having the potential to go viral online. Your ads can have zero to a hundred thousand views overnight, especially if the content fits the current wave of trends on the app. Other social media platforms pale in comparison to TikTok’s level of virality, which is why marketers love using it for its extended reach.
Show off your brand’s authenticity.
Brands are often conscious of the content they create because they want to communicate with their audience the right way. Unlike Instagram or Facebook, where you always put your best foot forward, TikTok dials it back and allows you to show a bit of personality. Marketers can let their creative juices flow and engage with their audience in a raw, authentic manner.
2. Use TikTok’s custom audiences feature
Like Facebook, TikTok offers a targeting option that lets brands reach users who’ve interacted with their content or are familiar with their brand outside of it. There are several ways to target users on TikTok, and these are:
- Customer File – You can upload a list of customers to target specifically with your ads.
- Engagement – Target users based on clicks, impressions, and engagement.
- App activity – Reach users that have previous interactions with your brand on the app, like purchases, form fill-ups, and registrations.
- Website traffic – Target users who visit your website.
TikTok’s versatile audience targeting is excellent for keeping costs down and ensuring you get the most reach with your marketing dollars as possible. Pair the feature with a solid marketing strategy, and you’re bound to discover new customers waiting to engage with your content.
3. Create unique content
At its core, TikTok is a video-sharing app. Thus, your primary focus should be to create content that resonates with your audience. Most people think you need a production crew to pump out unique content on the app, but the truth is that a smartphone and outside-the-box thinking are all you need.
Since short-form videos dominate TikTok’s landscape, you want your clips to be around 10-15 seconds long. The infinite scrolling nature of the app means you only have a few seconds to make an immediate impact, so keep that in mind when creating content.
It’s a good idea to look at the competition and see how they run their ad campaigns on TikTok. How do they communicate with their customers? How do they approach their content creation? Take inspiration from other brands and use their ideas to fuel your creativity.
Product demonstration videos are wildly popular on TikTok as it keeps users hooked throughout the video. You can film the product in action and add text to provide more context to the video.
4. Collaborate with influencers
We live in the age of social media, and influencers are the new celebrities of our time. When you collaborate with an influencer, you’re utilizing their large following to your advantage and expanding your brand reach even more. The social proof factor is a big reason why Gen Z users respond well to influencer marketing and will continue to do so in the foreseeable future.
As we mentioned, authenticity plays a role in creating content on TikTok. With influencers, their content looks more genuine to viewers than conventional advertising, making it a highly effective tool for generating leads.
Depending on your budget, you can reach out to influencers with 10,000 followers (micro-influencers) or 100,000 followers upwards (macro-influencers). Of course, the follower count isn’t the only thing you should consider. Ask yourself, is the person a good fit for your brand? Are their followers interested in what you have to offer?
Thankfully, TikTok’s Creator Marketplace lets you find the right influencer for your Amazon products. You can view data-driven insights and connect with influencers based on your goals, budget, and industry.
5. Read up on TikTok’s resources for small businesses
You’re likely familiar with the resources Amazon offers to help third-party sellers get up and running. The good news is TikTok’s learning center provides everything you need to grow your business using the app. You’ll find plenty of useful information like creating videos, setting up ad campaigns, and more.
Within the learning center is TikTok Insights, a powerful tool that lets you make data-driven decisions based on your target audience. You can filter by industry, location, and even holidays & events, allowing you to create content that best matches your audience’s current interests.
It’s worth reading the articles in TikTok’s learning center to help you start your advertising journey.
Social media has proven to be an effective advertising channel, especially when your main audience is the younger crowd. If you’re an Amazon seller that wants to gain more brand exposure and become more competitive, promoting your products on TikTok is a viable option.
Hopefully, this article guides you on leveraging TikTok to grow your business and establish your brand as a top choice.
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