As more and more people transition to online shopping, customers have become more self-aware of their purchases. They pay close attention to details more than ever, meaning businesses must adapt to this behavior to obtain the trust of their consumers. One way to achieve this is through trust badges, which help reinforce the trust factor…
If you’re looking for ways to drive growth in your business, you should strongly consider TikTok advertising. The Gen Z population favors TikTok as their platform of choice, with over 80 million active users in the U.S. alone. The potential for sales exists, and you’d be remiss not to consider TikTok advertising as part of…
When people shop online, they often turn to reviews to make an informed buying decision. It’s rare for someone to purchase a product with zero ratings than one with several buyer reviews. Why? Because of social proof. Humans are social creatures, and we have this innate desire to fit in with the rest of the…
The following is a guest post from Quiet Light. There is a great deal that goes into determining the value of an online business. Especially for entrepreneurs that aren’t financially minded, the calculations can seem overwhelmingly complex. It’s easy to lose track of certain variables. Add-backs rank among the most commonly overlooked or misunderstood elements…
So you’re browsing through your feed as usual, and you happen to see an advertisement on Facebook. The ad features a model wearing a bright yellow puffer coat, and without a second thought, you instantly click on the ad. You arrive at a product page, and after browsing through a couple of photos, you check…
Many brands compete for visibility online because engagement puts you in the best position to succeed. But what happens when you generate traffic and your site visitors leave without interacting? You get poor conversions, and your bounce rate increases. A high bounce rate indicates there’s something wrong with your site. Perhaps your call-to-action isn’t clear,…
Perhaps you’ve heard of the term conversational marketing before, but you’re unsure exactly what it is. In a nutshell, conversational marketing is a one-on-one interaction with a prospect. The goal is to create personalized experiences and open up opportunities for your business through messaging apps. As chatbots become an integral part of a brand’s website,…
Augmented Reality in E-commerce: How it Works As the world of e-commerce continues adapting to consumer trends, we see new technologies emerge that aim to enhance the online shopping experience. One such trend is the rise of augmented reality (AR), a technology that simulates real-time interaction with products and services. It can be challenging to…
So you’ve optimized your website for SEO, and your landing page is clear and concise. What’s the next step to effectively hook your site visitors? Creating a killer call to action (CTA). Your CTA is a crucial part of your marketing campaign that encourages people to sign up for an email list, subscribe to your…
There’s a good reason why technology is taking over the e-commerce industry, and it’s because of convenience. Software today makes it easier for companies to automate their core tasks for better performance and efficiency. One example of that technology is a chatbot, an application that facilitates conversations between brands and customers. Chatbots have been around…