The new age of customers is here, and they’re much more selective than you think. Generation Z has taken over millennials and brought social commerce to the main stage. They value authenticity, purpose, and transparency, which sounds quite intimidating at first if you don’t know how to approach them. As such, Gen Z Marketing is…
It’s easy to create a brand just for the sake of it. But to build one that stands out? It requires total immersion in the creative process. Brand pillars exist for a reason; to paint a picture of how you portray your brand to your target audience. In today’s age, where consumers are more selective…
Throughout the history of search engines, link building has remained a constant factor in search engine optimization (SEO). It’s a vital element in helping to boost your search engine rankings as it determines the relevance of the pages on your website. If you haven’t implemented link building as part of your SEO strategy, you’re missing…
Whether through organic or paid methods, knowing how to attract web traffic is key to acquiring quality leads. One way to achieve this is through search engine marketing, a highly effective strategy that boosts your ranking on search engine results pages (SERPs). The question now is, what is search engine marketing (SEM)? And how is…
There comes the point wherein your social media posts aren’t bringing the results you expect. If you’re experiencing this problem, you may need to rethink your Instagram content strategy. There’s more to Instagram than just posting pictures; you must create meaningful content to engage with your target audience. Instead of posting content here and there…
Product pricing can be a tricky task for many Amazon storefront owners. Price them too low, and you risk losing profit. Price them too high, and you end up pricing yourself out of the market. How do you price your products correctly to maximize profits and remain competitive in your niche? The answer is by…
No matter your industry, competition is always evolving in the e-commerce space. As new brands emerge and retail sales grow, companies will need to find a way to offer extraordinary customer experiences to stand out. One way to do that is by conducting customer experience analytics (CX) to understand consumer behavior and improve brand interactions….
So you’re planning on opening an e-commerce store but have difficulty choosing the right website host. Your chosen service provider will significantly impact your website’s performance and reliability. The last thing you want is to opt for a cheap service and find yourself migrating to a new website domain later. This article will discuss what…
As more and more people transition to online shopping, customers have become more self-aware of their purchases. They pay close attention to details more than ever, meaning businesses must adapt to this behavior to obtain the trust of their consumers. One way to achieve this is through trust badges, which help reinforce the trust factor…
If you’re looking for ways to drive growth in your business, you should strongly consider TikTok advertising. The Gen Z population favors TikTok as their platform of choice, with over 80 million active users in the U.S. alone. The potential for sales exists, and you’d be remiss not to consider TikTok advertising as part of…