For the longest time, marketers held firmly onto the belief that long-form content is king. Anything less than 2,000 words are considered null, and if your goal is to rank high on search engines, your content should push well above that figure. Does this mean that short-form content has no place in today’s world? No….
So you plan on launching a new product but are still determining how to market it to your target audience. One way to generate brand hype is through a teaser campaign, a marketing strategy that relies on suspenseful advertisements to capture people’s attention. Buyers love sorting through the mystery of product leaks, and teaser campaigns…
Very few apps understand the power of video content, and Instagram is one of them. As more and more people prefer short-form videos, the platform announced Instagram Reels to cater to the shifting preferences of consumers. This feature is a game-changer for businesses because it enables them to express their creativity and market their products/services…
One of the main challenges small businesses face is reaching the right audience to sell their products/services. Since acquiring new customers is crucial to growing your business, you want to use the correct marketing channels to reach your goals faster. While small businesses often have limited marketing resources, that doesn’t mean you can’t achieve desirable…
As we grow accustomed to the digital space, the need for personalized marketing has become bigger and bigger. Customers value unique experiences from brands, and this highly customized approach is the key to differentiating one business from another. Personalization has reshaped how marketers promote products and services. By staying in tune with their target audience’s…
So you want to start an Amazon business this year but aren’t sure which products you want to sell. Don’t sweat one bit! Most people encounter this dilemma when selling online, and you can easily address it by doing detailed research. Each year, different Amazon product categories experience high demand due to consumer trends and…
Customers display a wide variety of behaviors when shopping online, and these habits can provide valuable insights to brands in helping to reshape their buying experience. This process of collecting data is called customer behavior analysis, and it allows brands to better understand their target audience’s needs. This article will discuss how customer behavior analysis…
Whether you’re selling a product or a service, the idea remains the same; solve your customers’ problems. In the e-commerce space, these problems are called customer pain points, and knowing how to address them is crucial to your brand’s success. Customer pain points come in many forms, making them difficult for new business owners to…
Product descriptions hold a lot of weight from a consumer’s perspective. It tells them everything they need to know about the product you’re selling and why they should purchase it. A well-written product description will help distinguish you from the competition and help you gain more visibility on search engines. If you find that your…
Each business has a unique set of customers with varying needs and interests. As a brand, it’s your job to identify those needs and present a solution that meets or exceeds their expectations. How do you achieve that? Through customer segmentation. Customer segmentation is the process of dividing a target audience and grouping them based…