As we grow accustomed to the digital space, the need for personalized marketing has become bigger and bigger. Customers value unique experiences from brands, and this highly customized approach is the key to differentiating one business from another. Personalization has reshaped how marketers promote products and services. By staying in tune with their target audience’s…
So you want to start an Amazon business this year but aren’t sure which products you want to sell. Don’t sweat one bit! Most people encounter this dilemma when selling online, and you can easily address it by doing detailed research. Each year, different Amazon product categories experience high demand due to consumer trends and…
Customers display a wide variety of behaviors when shopping online, and these habits can provide valuable insights to brands in helping to reshape their buying experience. This process of collecting data is called customer behavior analysis, and it allows brands to better understand their target audience’s needs. This article will discuss how customer behavior analysis…
Whether you’re selling a product or a service, the idea remains the same; solve your customers’ problems. In the e-commerce space, these problems are called customer pain points, and knowing how to address them is crucial to your brand’s success. Customer pain points come in many forms, making them difficult for new business owners to…
Product descriptions hold a lot of weight from a consumer’s perspective. It tells them everything they need to know about the product you’re selling and why they should purchase it. A well-written product description will help distinguish you from the competition and help you gain more visibility on search engines. If you find that your…
Each business has a unique set of customers with varying needs and interests. As a brand, it’s your job to identify those needs and present a solution that meets or exceeds their expectations. How do you achieve that? Through customer segmentation. Customer segmentation is the process of dividing a target audience and grouping them based…
Your customers are the lifeblood of your business. Without them, your brand would cease to exist. So, it makes perfect sense to take care of your customers to encourage repeat sales and higher profit margins. One way to achieve this is through relationship marketing, a digital marketing strategy that focuses on creating long-term connections and…
Product bundling. It’s a strategy that many businesses practice to generate more sales and reduce distribution costs. Whether it’s a high-quality makeup kit or a classic value meal at a fast-food restaurant, we’ve all bought bundled products before. Perhaps it’s the convenience that appeals to consumers or the heightened purchase value that makes the offer…
Customer churn. It’s a metric dreaded by many brands because it highlights the percentage of customers who fail to become repeat customers. There are multiple reasons why customers stop purchasing a product or a service, and often it comes down to the buying experience. When customers are unsatisfied with their buying experience, they’re likely to…
In this day and age, where people flock to social media for information and communication, brands have a unique opportunity to leverage the platforms to their advantage. With the U.S. having the third-largest social media usage globally, companies are using Facebook, Twitter, and Instagram to conduct a social media takeover and engage more with their…