ET42- Launching Digital Magazines w/Margaret Brown

How to Find A Platform, Audience and More In The Digital Content World

plan writingAfter a long successful career in the print magazine publishing world Margaret Brown decided to go out on her own and the obvious way to do that was in the digital world.

It is almost impossible to start a new print magazine without huge funding and a long runway to wait for profits but in the digital world the opposite it true- you can launch cheaply and survive with a much smaller audience because of the vastly different economics. That doesn’t mean it’s easy though!

I had a great conversation about the challenges of finding a platform, a business model and keeping it all going through rapid growth and the addition of more and more editions. Continue reading

ET41- Health and Profits with Online Fitness Business

How Entrepreneurs Get a Better ROI From Investing in Their Own Fitness

plan writingYou can do your best work if you don’t feel your best and studies have shown that working out is a good way to increase your business’ ROI even as you spend less hours at the office.

Brandon Epstein has taken these lessons to heart and with a partner started a company to help teach entrepreneurs and business owners the science of getting fit to benefit both themselves and their businesses. And it’s more than just a regime of healthy eating and lifting weight- his whole approach is to help people become better connected with themselves so they can put the best version of themselves forward.

He is a big believer in mediation and finding your right path- and then charging up it full speed! Continue reading

ET35- How to Set Pricing for Your Business

Prices are a big deal- here’s how to get it right

ScreenShot011In this episode of Questions and Rants, I go over the different pricing decisions business owners face and what it takes to succeed with a high and low price point as well as how framing the value of your solution is the way to charge more than just cost plus pricing or doing it by the amount of hours it takes.

Price isn’t a number- it’s about how much value you are providing compared to the cost of the problem the customer needs to resolve. Continue reading

ET34- Authorpreneurship w/Sharon Jenkins

Making Your Business From Books Or Adding A Book to Your Biz

plan writingBeing an author can be a business in itself, or you can add being an author to the business you already have. Either way, it’s a mark of success and credibility to be an author and these days it’s easier than ever to hit that milestone.

Sharon and I discuss the ins and outs of being an entrepreneur and how books and being an authorpreneur can be an end unto itself for independent minded people. Plus we cover some social media marketing tips and other topics on top of it and hear how Sharon discovered her own passion and finally took action to make it her reality. Continue reading

ET33- How to Capitalize on the Internet of Things

With IOT Strategist Kevin and The Hot Opportunities Right Now

ScreenShot011The Internet of Things is what lets dumb tech become smart tech. This is happening right now and the examples people are familiar with, such as the fridge that tells you when to buy milk, are only the tip of the iceberg and not even very good examples of what is possible or likely to be truly transformational.

In this interview Kevin, an expert in helping businesses move into the space outlines some huge opportunities that are ready right now for major growth and exploitation by smart entrepreneurs and visionary companies. Not sure what to start- check out this episode for some definitive ideas of where tech is going and how to be part of cashing in. Continue reading

ET32- Beating the Competition With Service

Attention to Detail Is How You Win With Service

ScreenShot011Lots of small business seem the same and are more or less the same- until it comes to service.

If you can deliver amazing service to your clients you are going to stand out, be able to charge more, get more referrals and generally do a lot better than your ho-hum competitors.

In my chat with Vance Morris he gives some very specific examples and tactics of how business owners can use amazing service and a wow experience to make their businesses stand out from the crowd and leave the competition in the dust. Continue reading

ET31- How to Master Social Media for Small Business w/Sheena White

Forget Likes, Get sales From Your Followers!

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Social media marketing is all the rage but what good is it if you aren’t converting these followers and likers to buyers?

I speak with Sheena White who is a social media marketing pro for small businesses and we delve into ways to manage a social media marketing campaign without using all your time and with the goal of adding to your sales and profits and not just feeding your ego! Continue reading

ET30- Brainstorming on Steroids W/Richard Haasnoot

How to Wow Your Customers Like Disney Does

ScreenShot011Whether you are looking for your first winning idea to start your entrepreneurial journey or you are working on expanding your current business, ideas are the base that everything else builds on. Therefore, having lots of ideas to pick from and coming up with really solid ones is going to be a huge asset.

This is where Richard is a pro- his proven systems come up with 12X more ideas that are 3-4 times more likely to succeed than what comes out of traditional brainstorming. And he tells us exactly how to do it in this episode! Continue reading

ET29- Baseball Bat Business Startup w/Mark Lumber

How a Pro Athlete Turned Handmade Bat Entrepreneur

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Inspiring story with a guy who turned his skill and passion for the game of baseball into a business selling premium hand crafted baseball bats. He literally starts from cutting down the tree and selecting the wood to turning the bats and doing all the marketing and sales.

Mark has a great story and is a true entrepreneur next door type that I really enjoyed chatting with and hearing how he plans to grow his business even further. Continue reading