There are two general kinds of marketing a business can do. You can do brand building or you can do direct response. Brand building is what Coke does, what beer companies do, and what a lot of car companies do. They make expensive commercials whose only purpose is to remind you that they are out…
Well, the title may be slightly misleading, because when I tell you the “secret” you’re going to say that’s not a secret at all. But, in my defense, I see SO MANY small business owners blow this that it almost seems like it must be a secret or why else would it not get more…
The following is a guest post from inteliRANK. Introduction In today’s fast-paced digital landscape, influencer marketing has become a game-changer for brands looking to connect with their target audiences. As social media platforms continue to thrive, influencers have risen as influential voices capable of shaping consumer opinions and driving purchasing decisions. Among these influential figures,…
You went into the e-commerce business with high hopes, and now here you are—flat broke with nothing to show for it. “You’ll make a ton of money!” they said. “It will be easy!” they said. “You’ll never have to work another 9–5 job in your life!” they vowed. And now it all feels like lies,…