How to Create Video Ads That Work

When it comes to marketing your products, creating video ads is a surefire way to boost engagement and drive interest in your brand. With the rise of platforms like YouTube, Facebook, and Instagram, video ads have the power to capture the attention of your target audience, drive up conversions, and enhance brand awareness.  In this article, we will delve into the art of creating compelling video ads that can help your products shine and reach a wider audience.

What makes video ads effective?

There are plenty of reasons why brands use video ads in their marketing strategies. From short 10-second clips to minute-long videos, these types of ads create an interactive ad experience for consumers, which helps influence them with their buying decisions.

Around 78% of marketers reportedly experienced an increase in sales after implementing video ads. Some of the reasons why marketing professionals love video ads include:

1. Video ads boost engagement rates

One of the primary reasons why video ads are important is their ability to capture and hold the attention of viewers. With the ever-increasing amount of content available online, it has become challenging for businesses to stand out and make an impact. Video ads offer a dynamic and visually appealing way to convey your message, making it easier to engage with your audience and leave a lasting impression.

2. Generate more brand awareness

Video ads have the potential to reach a vast audience due to their shareability and easy accessibility across various platforms. Whether it’s on social media, websites, or streaming services, video ads can quickly gain traction and go viral, increasing your brand’s exposure. With the power of social sharing, users can easily distribute your video ads to their networks, expanding your reach and generating valuable brand awareness.

3. Improve conversions

When it comes to driving conversions, video ads have proven to be highly effective. Studies have shown that including video content on landing pages can increase conversion rates by up to 80%. Video ads allow businesses to showcase their products or services in action, provide in-depth explanations, and highlight their unique selling points. By engaging and educating potential customers through video, businesses can build trust, establish credibility, and ultimately drive more conversions.

4. Boost SEO rankings

Search engines like Google prioritize websites that provide valuable and engaging content to users. Incorporating video ads into your website can significantly improve your SEO performance and help you rank higher in search engine results pages (SERPs). Videos are more likely to appear in the top search results and attract clicks, leading to increased website traffic. By optimizing your video ads with relevant keywords and transcripts, you can further enhance their visibility and overall SEO impact.

5. Communicate with visual storytelling

Video ads allow businesses to tell compelling stories and evoke emotions in ways that other mediums often struggle to achieve. By leveraging visual and auditory elements, businesses can create a narrative that resonates with their target audience. Storytelling through video ads can evoke laughter, happiness, inspiration, or even empathy, forging a strong emotional connection with viewers. When viewers feel connected to your brand on an emotional level, they are more likely to remember and choose your products or services over competitors.

How do you create video ads from scratch?

Creating video ads might seem intimidating at first, but the process is easier nowadays thanks to online graphic design platforms like Canva and Visme. You don’t need studio-quality equipment since most smartphones come equipped with good video recording hardware.

But before you dive into the creation of video ads, it is crucial to have a deep understanding of your target audience. Conduct thorough market research to identify their preferences, demographics, and interests. This information will help you tailor your video ads to resonate with your audience and deliver a message that aligns with their needs and aspirations.

With those out of the way, let’s get into the basics of creating video ads:

  • Set clear objectives – When creating video ads, the first step is to define clear objectives that align with your overall marketing strategy. Whether you aim to increase brand awareness, drive website traffic, or boost sales, having well-defined goals will guide your creative decisions throughout the production process.
  • Use captivating visuals – Use high-quality visuals that showcase your product in the best light possible. Whether it’s through stunning cinematography, product demonstrations, or user testimonials, make sure the visuals are visually appealing and align with your brand’s aesthetic.
  • Prepare a script – Craft a compelling script that complements the visuals and resonates with your audience. The voiceover should be clear, professional, and reflective of your brand’s tone and personality. A well-written script combined with a captivating voiceover can evoke emotions and persuade viewers to take action.
  • Select appropriate background music – Select suitable background music and sound effects that enhance the overall viewing experience. The music should evoke the desired emotions and complement the mood of your video. Ensure that the sound effects are well-timed and add value to the narrative without overpowering the other audio elements.

How to optimize video ads on different platforms

Each social media platform has its own specifications and requirements for video ads. To maximize your reach and engagement, optimize your video ads for the platforms you plan to utilize. Here are some platform-specific tips:

1. YouTube

YouTube videos benefit from strong storytelling and a clear call-to-action (CTA). Focus on creating engaging content that captivates the viewer within the first few seconds and entices them to watch until the end. Include a compelling CTA that encourages viewers to subscribe to your channel or visit your website for more information.

2. Facebook and Instagram

On these platforms, videos should be concise, visually striking, and autoplay-friendly. Grab viewers’ attention in the first few seconds and deliver your key message upfront. Incorporate eye-catching captions or text overlays to ensure your message is understood even without sound.

3. LinkedIn

LinkedIn video ads should be professional, informative, and catered to a business-oriented audience. Focus on showcasing the value your product brings to professionals and highlight its relevance in the workplace. Craft compelling headlines and descriptions to capture attention in a professional context.

To optimize your video ads and improve their effectiveness, it is crucial to continually test and measure their performance. Monitor key metrics such as views, click-through rates, engagement, and conversions. A/B testing different variations of your ads can provide valuable insights and help you refine your messaging, visuals, and targeting.


Video ads have the power to captivate audiences and drive meaningful results for your business. By understanding your target audience, crafting a compelling story, and optimizing for different platforms, you can create video ads that leave a lasting impression and generate positive outcomes. Remember to continuously test, measure, and refine your video ads to ensure they deliver the best possible results. Embrace the power of video advertising and watch your products soar to new heights. Need help sorting out your bookkeeping records? Our team is ready to assist you! Feel free to fill out the form below, and we’ll get in touch with you shortly.  

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