Have you ever wondered how Google fetches the results after you type in a search term? It all has to do with search engine results pages (SERPs). Businesses compete for the top five results because two-thirds of users click on the websites they see first. Securing a favorable spot on the SERPs means more exposure,…
As the leading e-commerce platform globally, Amazon is home to over six million third-party sellers. With the sheer number of sellers on the platform, the potential for Amazon copyright infringement is high. Fraudulent accounts steal trademarks and copyrights without the owner’s consent, directly impacting their brand’s image and value. That’s why sellers need to be…
In a digital era where people frequently connect to the internet, brands can leverage this to their advantage through content marketing. Sharing content online is an excellent way to boost engagement, build trust with your audience, and generate leads for your business. But creating content may seem daunting, especially if you have no prior experience…
As consumer preferences shift and their buying habits evolve, e-commerce companies are scrambling for ways to meet these demands and provide a satisfactory experience. One example is Amazon Fresh, a grocery pickup and delivery service that promises value, convenience, and assortment when shopping for goods. The concept of buying daily essentials online is nothing new,…
FOMO Marketing. It’s a term circulating the digital marketing space that promises to secure more sales for your business. The fear of missing out (FOMO) is real among customers because, as humans, we love making impulse purchases. The simple act of buying a product online is enough to release feel-good hormones that put a smile…
Picture this scenario; you’re working on your desktop when suddenly, an idea pops out of your head. It’s a t-shirt design you’ve been thinking about for quite some time now. Enthralled, you ask yourself, “Should I start selling t-shirts online?” If the answer is yes, you may want to look into Amazon Merch. We’ve discussed…
Are you using WooCommerce and looking for the best plugins for your store? WooCommerce Plugins are crucial in shaping your store and how customers interact with it. But, with so many plugins available, how do you know which ones are useful for your website? This article will look at the top WooCommerce plugins to help…
Imagine going through your seller account one day, and suddenly, you receive an email that says, “We have suspended your Amazon account.” Bewildered, you ask yourself the question. “What did I do wrong?” It’s one of the many horror stories of e-com sellers, as an Amazon suspension can devastate your business in more ways than…
Prospects sometimes encounter sales objections that hinder them from completing their purchase. Maybe they’re unsure about the product/service you offer, or you don’t satisfy their expectations enough. Brands must be aware of these challenges to maximize sales and ensure customers follow through with their buying intent. This article will discuss what sales objection is and…
Imagine this scenario if you haven’t implemented one-click checkout in your business. A customer wants to purchase a product from your website. They add a product to their cart, fill in their billing info, and enter their shipping details. But before they can checkout the item, they must register with an account first! Frustrated, the…