One of the tricky parts of starting your business is figuring out the right product pricing. Price them too high, and you’ll find it difficult to attract customers. Price them too low, and you’ll risk losing profits. The key is to find a happy medium that will put your products in the best place to…
When it comes to optimizing your website, it helps to be familiar with A/B testing. Like we always say, the world of e-commerce is always evolving, and the ability to adapt is what separates successful businesses from failing ones. You always want to improve your internal processes to generate more revenue and drive more traffic…
Behind every successful law firm is a foolproof plan that tracks key performance indicators (KPIs). Measuring progress is essential to growth, and the right law firm KPIs can help you stay locked in with your goals. When you make data-driven decisions, you’ll feel confident that your business is heading in the right direction. This article…
Every brand knows the importance of acquiring loyal customers as they are the driving force of business growth. They contribute to repeat sales and offer massive marketing potential to brands who want to reinforce relationships with their existing consumer base. If you haven’t heard of loyalty marketing before, you’re missing out on the benefits it…
With how the pandemic reshaped the e-commerce landscape, consumers are looking for safer, more convenient ways to access their essential goods. As businesses continue to adjust from supply chain issues, a new form of order fulfillment has taken over called curbside pickup. More and more retailers are offering curbside pickup as part of their order…
As a dental practice owner, you know that having accounts receivables is part of the business. But that doesn’t mean you should just wait for the money to get paid. Improving your collections is vital to sustaining growth, and if your cash flow isn’t moving the way you want it to, it’s time to make…
When we hear the term sales funnel, the first thing that comes to mind is revenue. And while that’s not necessarily wrong, people often forget that a sales funnel refers to the customer’s buying journey. Your focus is to generate leads and nurture them so that after a purchase is complete, you can establish a…
Agency owners know the challenges of running an insurance firm all too well. You’ve got policy renewals to handle, client relationships to maintain, and a whole staff to oversee. Not to mention growing the agency itself and looking for ways to generate more revenue. Staying organized is difficult for agency owners, but thankfully, they can…
When your customers keep coming back for your products/services, you know you’re doing something right. Brand loyalty is what turns regular consumers into brand ambassadors, and businesses that master this are the ones that generate consistent revenue. One way to achieve this is through an e-commerce loyalty program, where customers receive rewards for continuing to…
Facebook Live has become a viable option for brands looking to boost their engagement and gain exposure from their target audience. With the platform announcing new updates to help publishers better understand their viewers, Facebook Live has grown into a powerful tool that lets you forge deeper connections with your followers. There’s no denying that…