Best Amazon Insurance Providers

If you’re reading this article, chances are you’re one of thousands of Amazon sellers who are now required to carry insurance per the company’s new policy. And if you find yourself wondering if it really matters which provider you pick, we’re here to tell you that it does.

Much like car insurance, product liability insurance varies in terms of coverage, service, and the rate you pay. Taking the time to research different options will help you find the right match.  

To help jumpstart the process, we’ve compiled a list of the best Amazon insurance providers, based on customer reviews coupled with our own in-depth research. Let this serve as a stepping stone towards choosing the right provider for you.








First on our list is Next, as it is considered the go-to name in Amazon insurance providers. Allow us to explain why.

For starters, Next is on Amazon’s list of pre-approved insurance providers. This is a huge boon to sellers, as it means you won’t have to worry about whether your policy will meet Amazon’s strict list of requirements. That much is guaranteed.

Another huge perk is their fast and convenient service. Their online application process lets you review policy options, buy coverage, and get your certificate of insurance all in under 10 minutes. Easy peasey. 

And that’s not all. With over 100,000 customers, not only is Next one of the largest firms of its kind, it’s also one of the highest rated. As of the time of this writing, Next boasts a 4.6/5 star rating on Facebook, a 4.25 rating through the Better Business Bureau, and a 5/5 rating based on reviews posted to their website. 

But don’t go signing any paperwork just yet, as there are several other reputable providers worth considering.








Hiscox, which is also on Amazon’s list of pre-approved providers, is another viable option for sellers who want that added layer of assurance.

The company’s origins date back to 1901, making it one of the most established insurance firms on this list. Dubbed “America’s leading small business insurer,” Hiscox has over 500,000 clients (4x that of Next).

The company currently holds a 4.8/5 star rating on Feefo and a 4/5 rating from








Like the aforementioned firms, Harborway has also earned Amazon’s seal of approval. But what’s different about Harborway is that they take their assurances to a whole new level.

“Our policies are underwritten by Spinnaker Insurance Company and reinsured by Munich Re, an A+ (Superior) rated reinsurance carrier by A.M. Best,” the company’s website states.

Aside from being one of the most trusted business insurers in the U.S., Harborway also prides itself on being fast, affordable, and flexible. 








You’ve probably heard of Travelers before. Most people associate them with home, car, or travel insurance. But did you know they also provide coverage for small businesses, including those that specifically operate online?

What’s neat about Travelers is that they offer a wide variety of coverage options that extend beyond just the minimal requirements, including commercial property insurance, workers compensation, and business auto. Oh, and they’re on Amazon’s list of pre-approved providers too.

Liberty Mutual







Here’s another one you’ve likely heard of. Again, you probably don’t associate Liberty Mutual with e-commerce insurance, but they’re actually on Amazon’s list of pre-approved providers as well. And it’s not hard to see why.

Founded in 1912, Liberty Mutual has a long-standing reputation as one of the most trusted and reliable insurance providers in the U.S. The company is currently ranked 71 on the Fortune 100 list of largest corporations in America. As if that’s not impressive enough, it is also the sixth-largest property and casualty insurer in the world. No wonder they’re so highly recommended!

MarkelPreview (opens in a new tab)







Markel may not be a Fortune 100 company like Liberty Mutual, but they are a Fortune 500 company, which is still impressive! Adding to their legitimacy is the fact that they too are on Amazon’s list of vetted and approved providers. 

“Our 70+ years of experience in niche markets enables us to underwrite innovative property and casualty solutions for both standard and hard-to-place risks,” Markel states. “We are dedicated to delivering customer service in extraordinary and memorable ways that set Markel apart from our competitors.”

Want to get a quote from Markel? Save yourself some time by using Simply Business, an online insurance brokerage. When you submit your information through Simply Business, you’ll get quotes from Hiscox, Harborway, Travelers, and Markel all in one go!








There’s a few things about Chubb that make it stand out against its competitors. 

For one, it is the largest publicly traded property and casualty insurance company in the world. In total, the company has more than $197 billion in assets to its name. In 2020 alone, Chubb reported $41 billion in gross premiums. And if that’s not assurance enough, you can rest easy knowing that Chubb is also Amazon-approved. 

“The Chubb name carries our promise of superior service, underwriting and execution,” says Chairman and CEO Evan Greenberg. “Our unique combination of people, products, and places positions us to meet the needs of clients, no matter where they are in the world.”

Get a quote from Chubb, Liberty Mutual, and Hiscox at

Ashlin Hadden







Ok, so this one’s a little different from the rest. Not only is Ashlin Hadden not on Amazon’s list of pre-approved insurance providers, it’s not even technically a provider; it’s a brokerage. But that comes with its own set of advantages.

As explains, “Unlike captive and independent agents, who represent one or more insurance companies, a broker’s primary duty is to the client.” 

So that’s one key differentiator. But another important difference is that the folks over at Ashlin Hadden are not Amazon sellers, which means your private information stays just that: private.

“Insurance brokers have to know a lot of information and there are brokers out there that actually sell also and your private information like your suppliers, your best sellers, sales, etc. could be seen by other sellers,” says Hadden. “We also do NOT share information with Amazon. The Amazon preferred provider list carriers are linked to Amazon and they are sharing data back and forth.”  

Hadden, who has worked with e-commerce sellers for over five years now, has over 35 carriers that she is in regular contact with. Having such a large network to pull from allows her to find the best price and coverage available.


At the end of the day, you can’t go wrong with any of these options. However, that’s not to say you should just pick one of the above firms at random. We recommend getting quotes from as many different providers as possible and comparing each policy side by side. Skipping this step is pure laziness, and that laziness just may cost you in the end.

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