Amazon Global Store: What You Need to Know

If you’re an ambitious e-commerce entrepreneur looking to reach a broader audience and increase your sales, selling on the Amazon Global Store is a game-changer. With over 310 million active customers worldwide, Amazon provides an unparalleled platform to showcase your products to a global audience.

In this comprehensive guide, we will walk you through everything you need to know about selling on the Amazon Global Store, from setting up your seller account to optimizing your listings for maximum visibility and success.

What is the Amazon Global Store?

The Amazon Global Store is an extension of their regular seller program, but with added features and services to facilitate international trade. With this program, you can list your products on any of Amazon’s 16 global marketplaces, which include the US, UK, Germany, Japan, Australia, and several others.

The program provides a streamlined and simplified process for managing your international business. It includes tools for currency conversion, international shipping, and managing customer service in various languages.

As more and more customers tap into Amazon’s vast product selection and superior logistics handling, businesses are choosing to sell their products on the global stage to boost brand awareness and widen their market share.

Why should you sell on the Amazon Global Store?

There are plenty of reasons why businesses should consider setting up a global store on Amazon:

1. Gain access to a global audience

Selling on the Amazon Global Store gives you access to an unparalleled customer base spanning numerous countries. With millions of active users from various regions, cultures, and languages, your products can reach customers from every corner of the globe. This exposure allows you to tap into previously untapped markets and diversify your revenue streams significantly.

2. Simplify international shipping

Navigating international shipping logistics can be complex and costly for individual sellers. However, by partnering with Amazon, you can take advantage of their expertise in international shipping. Amazon’s established network ensures that your products can be shipped to international customers efficiently and at competitive rates.

3. Multi-language support

Amazon offers customer support in multiple languages, making it easier for international customers to resolve their queries or concerns. This seamless support system enhances customer satisfaction and instills trust in your brand, leading to positive reviews and increased sales.

4. Tap into seasonal and cultural trends

Selling globally on Amazon enables you to capitalize on seasonal and cultural trends from different regions. By offering region-specific products or promotions, you can tailor your offerings to suit the preferences of diverse customers worldwide.

5. Explore new product opportunities

Entering the global marketplace opens doors to new product opportunities that may be in demand in specific regions. Researching and identifying niche products can give you a competitive advantage and boost your revenue potential. By launching your products in select regions, you can assess market response, gather valuable feedback, and refine your strategies before scaling further.

How to sell on the Amazon Global Store

Selling on the Amazon Global Store is quite a straightforward process. You just need to follow the steps outlined below:

Step 1: Review your eligibility

Before diving into international selling, it’s essential to ensure that your business meets the eligibility criteria set by Amazon. Some key requirements include having a Professional Seller Account, compliance with Amazon’s policies, and offering products that are eligible for international shipping.

Step 2: Create an Amazon Seller Account

If you don’t already have an Amazon seller account, the first step is to sign up for one. Choose the Professional Seller Account to access additional selling features and eligibility for Amazon Global Store.

Step 3: Create optimized product listings

Properly listing your products is crucial for success on Amazon Global Store. Follow Amazon’s guidelines for product titles, bullet points, and product descriptions. Utilize relevant keywords to optimize your listings for international search results.

Since buyers from different countries may have varying preferences, it’s essential to create product descriptions that are clear, concise, and culturally sensitive. High-quality images showcasing your products from different angles are also vital to attracting global buyers.

Step 4: Develop a pricing strategy

Pricing your products competitively is vital to gain an edge in international markets. Consider factors like currency exchange rates, local pricing of similar products, and Amazon’s referral fees when setting prices for different regions.

Amazon Global Store offers currency conversion options for buyers, but sellers must be aware of potential currency fluctuations. Choose a payment method that suits your needs and allows seamless cross-border transactions.

Step 5: Provide exceptional customer service

Amazon’s fulfillment services, such as Fulfillment by Amazon (FBA), can simplify international shipping. Alternatively, you can opt for self-fulfillment or use Amazon’s Global Shipping programs for international orders.

Providing exceptional customer service is essential for building a strong global reputation. Address customer queries promptly and consider offering multi-lingual support. Establish a clear returns policy to gain the trust of international buyers.

Step 6: Take advantage of Amazon’s advertising tools

Utilize Amazon’s advertising features to boost your product visibility in international markets. Sponsored Products and Sponsored Brands are powerful tools to target relevant audiences and increase sales.

Regularly monitor and analyze your global sales performance using Amazon’s analytics tools. Identify trends and opportunities for improvement, and adapt your strategies accordingly.


Expanding your business to international markets can be a game-changer, and the Amazon Global Store provides the ideal platform to do just that. With its extensive reach, reliable logistics, and customer trust, it opens doors to countless opportunities for sellers worldwide. By following the strategies outlined in this article and staying committed to providing excellent customer service, you can unlock the full potential of selling on the Amazon Global Store and take your business to unprecedented heights.

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