Email marketing is an effective tool for generating website traffic and connecting with your target audience. According to Statista, email marketing generated $8.49 billion in revenue in 2021, and they predict the numbers to keep rising to $17.9 billion in 2027. If you haven’t built an email list for your business yet, now is the…
If you’re looking to amp up your search engine optimization efforts, you should consider SEO tools such as Ubersuggest. Ubersuggest is a powerful SEO tool that lets you elevate your content marketing strategy through in-depth keyword analysis. Considering that search engines account for 68% of online exposure, many top marketing experts use SEO tools to…
One of the tricky parts of starting your business is figuring out the right product pricing. Price them too high, and you’ll find it difficult to attract customers. Price them too low, and you’ll risk losing profits. The key is to find a happy medium that will put your products in the best place to…
When it comes to optimizing your website, it helps to be familiar with A/B testing. Like we always say, the world of e-commerce is always evolving, and the ability to adapt is what separates successful businesses from failing ones. You always want to improve your internal processes to generate more revenue and drive more traffic…
Every brand knows the importance of acquiring loyal customers as they are the driving force of business growth. They contribute to repeat sales and offer massive marketing potential to brands who want to reinforce relationships with their existing consumer base. If you haven’t heard of loyalty marketing before, you’re missing out on the benefits it…
With how the pandemic reshaped the e-commerce landscape, consumers are looking for safer, more convenient ways to access their essential goods. As businesses continue to adjust from supply chain issues, a new form of order fulfillment has taken over called curbside pickup. More and more retailers are offering curbside pickup as part of their order…
When we hear the term sales funnel, the first thing that comes to mind is revenue. And while that’s not necessarily wrong, people often forget that a sales funnel refers to the customer’s buying journey. Your focus is to generate leads and nurture them so that after a purchase is complete, you can establish a…
When your customers keep coming back for your products/services, you know you’re doing something right. Brand loyalty is what turns regular consumers into brand ambassadors, and businesses that master this are the ones that generate consistent revenue. One way to achieve this is through an e-commerce loyalty program, where customers receive rewards for continuing to…
Facebook Live has become a viable option for brands looking to boost their engagement and gain exposure from their target audience. With the platform announcing new updates to help publishers better understand their viewers, Facebook Live has grown into a powerful tool that lets you forge deeper connections with your followers. There’s no denying that…
Here at Capforge, we always mention that online shopping is ever-changing, and if you want to stay relevant and generate sales, you have to keep up with the latest e-commerce trends. Consumers welcome new shopping experiences, and businesses will need to adapt and create new strategies for growth. The pandemic has taught us that online…