Whether you run a solo practice or part of a bigger law firm, using the right software can make a huge difference in your day-to-day tasks. The legal industry quickly adopted technologies that aided in their productivity, as 64% of attorneys say tech tools led to better workflow in their organization in 2020. As remote…
So you’re browsing through your feed as usual, and you happen to see an advertisement on Facebook. The ad features a model wearing a bright yellow puffer coat, and without a second thought, you instantly click on the ad. You arrive at a product page, and after browsing through a couple of photos, you check…
Many brands compete for visibility online because engagement puts you in the best position to succeed. But what happens when you generate traffic and your site visitors leave without interacting? You get poor conversions, and your bounce rate increases. A high bounce rate indicates there’s something wrong with your site. Perhaps your call-to-action isn’t clear,…
Perhaps you’ve heard of the term conversational marketing before, but you’re unsure exactly what it is. In a nutshell, conversational marketing is a one-on-one interaction with a prospect. The goal is to create personalized experiences and open up opportunities for your business through messaging apps. As chatbots become an integral part of a brand’s website,…
The following is a guest post from Brian Link, CapForge’s own WordPress and web app provider of the last decade! WordPress is very popular. It’s so popular that over 40% of all websites use it as their content management system. WordPress powers simple blogs, corporate websites, e-commerce stores, and much more. You visit dozens of…
Whether you’re just starting or have been a dental practice owner for a long time, finding new patients is always a challenge. We all know that building a loyal patient base is crucial to sustaining cash flow, but acquiring new ones is key to scaling your business to new heights. To draw the attention of…
Augmented Reality in E-commerce: How it Works As the world of e-commerce continues adapting to consumer trends, we see new technologies emerge that aim to enhance the online shopping experience. One such trend is the rise of augmented reality (AR), a technology that simulates real-time interaction with products and services. It can be challenging to…
So you’ve optimized your website for SEO, and your landing page is clear and concise. What’s the next step to effectively hook your site visitors? Creating a killer call to action (CTA). Your CTA is a crucial part of your marketing campaign that encourages people to sign up for an email list, subscribe to your…
There’s a good reason why technology is taking over the e-commerce industry, and it’s because of convenience. Software today makes it easier for companies to automate their core tasks for better performance and efficiency. One example of that technology is a chatbot, an application that facilitates conversations between brands and customers. Chatbots have been around…
One of the most important aspects of running a business is knowing how to generate leads. Lead generation helps create interest from your target audience and drives high-quality traffic to your website. Whether you’re selling products/services B2C or even B2B, attracting new prospects is key to growing your brand’s reach. This article will tackle seven…