How to Immediately Boost Profits (and What It Means If You Can’t)

How to Immediately Boost Profits (and What It Means If You Can’t)

Nearly every small business launch I’ve ever seen, including most of the ones I’ve started(!), have made competing on price at least part of their pitch. It makes sense. When you have a brand new business, you’re essentially saying to your potential customer, I know I have no history, experience, reputation, reviews, or references to…