How to Immediately Boost Profits (and What It Means If You Can’t)

How to Immediately Boost Profits (and What It Means If You Can’t)

Nearly every small business launch I’ve ever seen, including most of the ones I’ve started(!), have made competing on price at least part of their pitch. It makes sense. When you have a brand new business, you’re essentially saying to your potential customer, I know I have no history, experience, reputation, reviews, or references to…

Entrepreneur’s Quitting, Perseverance and Sunk Cost

Entrepreneur’s Quitting, Perseverance and Sunk Cost

When you get into the world of entrepreneurship you are constantly bombarded with stories of amazing tenacity and never-say-die spirit that carry people to success. Everyone will tell you that there is no get-rich-quick and most overnight successes are normally ten years in the making.  The good news is this can really help sustain you…