Building a solid presence online is all about exposure, and one way to achieve that is to generate buzz on the internet. If that strategy doesn’t sound familiar, let us remind you of the term buzz marketing. Buzz marketing is a digital marketing strategy that gets people to talk about your brand. It’s about making…
The ability to distinguish yourself from the competition is a huge factor in helping to secure sales and gain a larger market share. In a digital age where brands are popping up left and right, one way to stand out is by emphasizing your unique selling proposition (USP). A unique selling proposition is an embodiment…
In a near-perfect world, almost every customer should be able to remember your brand and what it offers to the table. But that isn’t always the case, and often people forget about you once their problems are solved. So, how do you go about addressing this void in the minds of your target audience? Simple;…
When we talk about social media marketing, sites like Facebook, Twitter, TikTok, and Instagram are the platforms that immediately come to mind. But if there’s one network marketers often overlook, it’s most definitely Pinterest, an image-based website known for being a visual discovery tool. If you haven’t heard of Pinterest marketing before, you’re missing out…
Hashtags are one of those features on social media that people tend to overlook. But when you understand how it works, you’ll be surprised at how much impact it can have on your social media presence. What was once a simple pound sign (#) used on Twitter has become a staple across larger platforms like…
As the largest social media platform in the world, Facebook is a great avenue for marketers to promote their brand’s products/services. With 2.93 billion active users monthly, the potential for discoverability is limitless, and the best thing about Facebook Ads is it allows you to target each audience with exact precision. But for beginners, using…
For the longest time, marketers held firmly onto the belief that long-form content is king. Anything less than 2,000 words are considered null, and if your goal is to rank high on search engines, your content should push well above that figure. Does this mean that short-form content has no place in today’s world? No….
So you plan on launching a new product but are still determining how to market it to your target audience. One way to generate brand hype is through a teaser campaign, a marketing strategy that relies on suspenseful advertisements to capture people’s attention. Buyers love sorting through the mystery of product leaks, and teaser campaigns…
Very few apps understand the power of video content, and Instagram is one of them. As more and more people prefer short-form videos, the platform announced Instagram Reels to cater to the shifting preferences of consumers. This feature is a game-changer for businesses because it enables them to express their creativity and market their products/services…
One of the main challenges small businesses face is reaching the right audience to sell their products/services. Since acquiring new customers is crucial to growing your business, you want to use the correct marketing channels to reach your goals faster. While small businesses often have limited marketing resources, that doesn’t mean you can’t achieve desirable…