So you’ve tried your hand at podcasting, but you’re unsure how to go about the process without wasting your time and resources. There’s more to podcasting than just hitting the record button, as there are plenty of intricacies to consider when distributing audio/video content online. Thankfully, we’re here to help! This blog post will discuss…
Do you use videos to engage with your target audience? If so, you may want to consider adding transcripts to improve search engine visibility. Video transcripts have a significant impact on SEO by making video content more accessible, indexable, and user-friendly. They enhance the chances of a video appearing in search results, improve the user…
Knowing how to manage your inventory levels is key to achieving a healthy bottom line. But, like anything in the business world, things don’t always go according to plan. Case in point, overstock. Overstock happens when a business buys an excess of products and has trouble moving them. This surplus of inventory ties up capital,…
Long gone are the days when traditional print and television ads were the only ways to get the word out about a product or service. The game changed drastically with the introduction of social media, and it went into overdrive when marketers realized the untapped potential of memes. This introduced the birth of meme marketing,…
Retail therapy. Sounds like a catchy term, but there’s more to it than just clicking the checkout button. As we embrace the convenience of online shopping, many people turn to retail purchases as a form of stress relief. This phenomenon temporarily boosts our feel-good hormones, easing us from emotional distress and elevating our moods. But…
Running successful promotional campaigns is a crucial component of staying competitive and engaging your audience. To achieve this, you need a well-thought-out strategy that not only captures attention but also retains customer loyalty. In this comprehensive guide, we will delve into the best practices for running promos that will elevate your promotional game to new…
Websites and social media platforms have become bustling virtual communities where people share ideas, opinions, and experiences. However, amid this digital camaraderie lies a pressing concern: the quality and appropriateness of the content users share. Enter content moderation, a practice of monitoring, reviewing, and managing user-generated content to ensure a healthy and positive discussion across…
As customers continue to embrace eco-friendly practices, businesses are scrambling to adopt sustainable practices not only to attract conscientious buyers but also to contribute to a greener planet. This consumer trend paved the way for green marketing to step into the limelight and capture the attention of brand owners. But there’s more to green marketing…
The e-commerce industry is brimming with innovation, constantly reshaping the traditional shopping experience we all know and love. One example of this breakthrough is livestream shopping, a trend that blends the excitement of live video streaming with the thrill of retail therapy. This revolutionary approach offers consumers a dynamic shopping experience that transcends geographical boundaries…
We live in an age of social media where user-generated content (UGC) is everywhere. And while it can help to foster brand growth, there are instances where UGC can do more harm than good. Enter Perspective API, a new code from Google that leverages machine learning to foster healthy discussions online by flagging harmful comments….