amazon vine program

How to Get Reviews With Amazon Vine Program

If you want your product to succeed on a highly competitive platform like Amazon, you need to acquire genuine reviews. How do you achieve this? By joining Amazon’s Vine Program. The Amazon Vine Program provides sellers and customers with honest and unbiased product reviews. It’s a great way to build feedback from your listings and…

amazon brand registry

An Introduction to Amazon Brand Registry

E-commerce sellers know that Amazon is a competitive marketplace. Due to the influx of sellers on the platform, trademark infringement has become rampant. We all know how counterfeit products can harm your brand’s reputation, and it’s for this reason the Amazon Brand Registry Program exists. Amazon Brand Registry provides sellers with everything they need to…

subscription-service

How to Run an E-commerce Subscription Service

2023 has been a big year for subscription-based services, and they’ve shown no signs of slowing down. According to a report from the Subscription Economy Index report, they predict the subscription-based market will grow to $1.5tn by 2025. We’ve seen companies like Netflix and Spotify blossom with this type of business model, and one factor…

color-psychology

How to Use Color Psychology in Marketing

When we talk about marketing, the things that first come to mind are products, promotions, and markets. But rarely do we think about the colors used when implementing marketing strategies. Colors have a significant impact on your marketing efforts as they can influence your target audience in ways you’ve never thought. The practice of using…