Imagine this scenario if you haven’t implemented one-click checkout in your business. A customer wants to purchase a product from your website. They add a product to their cart, fill in their billing info, and enter their shipping details. But before they can checkout the item, they must register with an account first! Frustrated, the…
Thanks to technological developments in the e-commerce space, sellers on Amazon can take advantage of tools that will help secure more profits for their business. One example is an Amazon scanner app, a tool that lets you find, source, and sell products with good profit margins. The app works by scanning a product’s barcode through…
If people have one thing in common, it’s most certainly smiling. That’s why plenty of brands nowadays use humor content to tap into their customers’ interests. Whether a witty joke or a well-executed skit, putting a smile on others’ faces will surely help you stand out from the crowd. But going down the humor route…
The insurance industry is a prime target for cybercriminals because of the sensitive information they carry. According to Statista, the financial sector recorded more than 2,500 cybersecurity incidents between 2020 and 2021, with small businesses receiving the most attacks. It’s an alarming figure that should raise the concerns of insurance agencies and encourage them to…
The maturation of AI in the healthcare industry is becoming more evident, as experts predict its potential market size to balloon up to 28 billion dollars in 2025. Given the advancements in modern technology, it’s no surprise that dental practices are starting to embrace the idea of AI dentistry. But what AI technologies currently exist…
YouTube is one of the pioneer platforms when it comes to video sharing and social media. With over 247 million users in the U.S. alone, many marketers consider YouTube a powerhouse advertising platform due to its massive audience. If you’re looking to generate brand interest and uniquely connect with your customers, YouTube ads are a…
With the rise of social media apps, brands can gain exposure and sell their products to a wider audience than previously thought possible. As such, it’s worth exploring TikTok, a video hosting service that has changed how users view (and create) content. If you’re a seller who wants to promote Amazon products on TikTok, you…
The new age of customers is here, and they’re much more selective than you think. Generation Z has taken over millennials and brought social commerce to the main stage. They value authenticity, purpose, and transparency, which sounds quite intimidating at first if you don’t know how to approach them. As such, Gen Z Marketing is…
It’s easy to create a brand just for the sake of it. But to build one that stands out? It requires total immersion in the creative process. Brand pillars exist for a reason; to paint a picture of how you portray your brand to your target audience. In today’s age, where consumers are more selective…
Law firm clients have high expectations when it comes to data privacy. As a lawyer, it’s your job to protect your client’s sensitive information and ensure it’s safe from cyber attacks. The problem is that not every law firm implements the latest cybersecurity measures, which leaves them vulnerable to data breaches. Financial and law firms…