Will This Revolutionize the Hair Loss Treatment Industry?

We are back with another product review campaign video. This time it’s for a new device to help keep hair loss treatments clean to use. Watch to see what Matt has to say about the product.

CapForge has worked with 1000+ ecommerce businesses and other small businesses and has seen some great products out there! 

In this series, we look at new products on the market and see if they are worth investing in. Think along the lines of Shark Tank, but with no real money involved just for fun. 

Video Transcript: 

The silent hair loss battle with Minoxidil. The cycle of meticulous handwashing, careful application, and patient testing. It’s time to break this cycle. Introducing Rootique Duo. Transform your daily struggle into a 15-second routine. It parts your hair with gentle precision. Transforms hair tonic into fine micro molecules for even distribution. With 65 KPA power, it boosts efficacy and maximizes absorption seamlessly. And offers an enjoyable massage experience like no other. The duo red light stimulates follicles and enhances blood circulation for optimal results. Say no to overuse. With no mess, you can dive straight into pet time. Desire to use with your choice of hair tonics, we’ve got you covered. Get all of this done within the coffee pouring time. Rootique. Your best-kept secret to effective hair loss treatment.

Matt:

Okay, interesting. I mean I personally can’t relate to this at all. I have no idea if that’s something that you know, some people would be interested in. Certainly doesn’t apply to me. But it does seem like you know if it’s messy and problematic to put this topical treatment on your hair, then this device could make sense in being a better applicator. And certainly, there have been other businesses that have gone the better applicator route, rather than whatever is in the applicator. Just enhancing the way you actually deliver stuff so that maybe the path they’re going down here and making this easier to use. I mean the model that they were using, actually both models, they had a man and a woman in this video, neither of them look like they needed any hair treatments at all. Which maybe is subtly implying that the product is working great.

But anyway, I don’t know if there’s – certainly there is some clinical proof for some of these topical treatments to transform hair loss. I don’t know if it’s a full transformation or just slows it down. I don’t know if the red light thing though, if there’s any clinical proof that the red light process actually helps it all. Maybe they just threw that into be able to charge a little more for the product. But I mean I can see if you’re using this stuff every day and it’s messy this is an easier way to use it. And you get a better application, you get more efficacy out of the medicine you’re using. It makes sense. The price is reasonable and somebody’s using this for the long term, I could certainly see them investing in this product. So I think it’s not a bad idea. Looks like they raised almost 100, well, over $172,000 so far. So there’s definitely interest in the product. So it’s a unique niche and I think they could be successful with it if it’s that much of a pain. But I just don’t have any personal experience putting hair loss medicine in, so I can’t speak to it from anything other than speculation.