Will This Product Help You “Live a Life Worth Living?”

We have another product review where Matt watches a Kickstarter or IndieGoGo campaign and gives his opinion on the startup. This product is for a pillow that claims it helps relieve pain for those with TMJ disorder. Like the last startup video, we did there’s not a lot of data or testimonials to back it up.

CapForge has worked with 1000+ ecommerce businesses and other small businesses and has seen some great products out there! 

In this series, we look at new products on the market and see if they are worth investing in. Think along the lines of Shark Tank, but with no real money involved just for fun. 

Video Transcript: 

Product Promo Video:

Every day, countless people endure the relentless pain of TMJ disorder. A condition that robs them of the simple joys of life, like a good night’s rest and a solid meal. 5 to 10% of Americans have pain from TMJ problems and it can be debilitating. People seeking help are offered everything from splints to surgery, but we found common treatments are backed by little to no science, and some patients are harmed.

At Jaw Pillow we want you to wake up to a life that you can live to the fullest. That’s why we worked alongside doctors, material scientists, and engineers to craft Jaw Pillow. Imagine waking up feeling healthier, with a better mood, energized to embrace the day. Our pillow improves forward head posture, reduces migraines, eye and ear symptoms, muscle spasms, and jaw deviation. It’s your key to fewer symptoms and more living. No more missing out on the moments that matter. We built Jaw Pillow so you can reclaim the activities and experiences you love. Go scuba diving. Go out for dinner with your friends. Play your favorite instrument. The Jaw Pillow isn’t like other butterfly pillows it’s crafted with the precise material density and geometry to reduce pressure on your ears, face, and nerves while maintaining the correct posture for your spine and neck. So don’t let life pass you by. Transform your life with a Jaw Pillow. Begin your journey to a life worth living.

Matt’s Review: 

A life worth living that seems a little extreme. But okay, I think generally the idea is good. If you take a general product like a pillow it’s very hard to compete in the pillow category, cause there’s so many other people and you’re competing with people who sell pillows at Costco and Walmart for low prices. So to be competitive in a space like that you have to really carve out a very specific niche. Which they’ve done here, for people with TMJ, you know, those people have a very specific issue. And this product, although it’s generally a pillow, is specifically a pillow for that. Now where I think they missed out on this advertising is they used very generic stock images and they never really showed how if you have TMJ and you lay down on this pillow it somehow makes things better. That would have been I think a more compelling commercial, right? Then saying “Live life like you want to again”, and then showing scuba diving. How many people go scuba diving? And how much is TMJ really holding you back from getting in the water? I don’t know. If they had spent a minute showing some testimonials from people who said “Man I had TMJ. I have TMJ and then I got this pillow and then I could sleep at night. And the pain went away. And this thing was like a miracle cure.” That would be much more compelling. 

And then if I was marketing this product, I would take that commercial and those testimonials and I would go to like the Reddit forum for TMJ sufferers and the Facebook groups for people at TMJ and talk directly to the people that I’m attempting to pitch this to. And if some of those people bought it and came back and said “Yeah really works. It’s not a scam. It’s not hype. It’s not marketing. It really does make a difference.” Then I think you would sell a ton of these. So I think they’re on the right track with picking a specific niche for a general product.  TMJ pillow, not just a pillow. I think their marketing is missing the point. And maybe it’s because they’ve tried and it doesn’t really work and they don’t have testimonials. So they’re just sort of throwing it out there. But if it really works and they’re really helping people with this, they need to hammer home that point with people who can talk about how it actually helped them and it really worked and it wasn’t just marketing. It wasn’t just, you know, a home cure that doesn’t really work, like they have in their commercial about how home cures don’t work. That I think would really sell this thing. If it works it will take off and do really well. If it doesn’t work then yeah it’s not gonna not gonna go anywhere.