In this video, Matt reviews another IndieGoGo campaign. This time it’s a startup looking to launch a unique take on a planner. The world has no shortage of planners or productivity hacks, but is this one going to top them all? Watch this video to see Matt’s reaction. 

CapForge has worked with 1000+ ecommerce businesses and other small businesses and has seen some great products out there! 

In this series, we look at new products on the market and see if they are worth investing in. Think along the lines of Shark Tank, but with no real money involved just for fun. 

Video Transcript: 

Product Promo Video:

Introducing the Cubic Planner. An innovative 3D planner that combines convenience and focus. The form perfectly embodies the essence of the 100-year-old Ivy Lee productivity method. With its core principle of six tasks per day and focus on one task at a time. The clever standing cute form keeps current tasks inside for true presence. It keeps you focused preventing task abandonment. Each flip fuels your drive. Stay motivated. Achieve more. With a special silicone surface, the Cubic Planner is smooth to write on. And easy to erase. 

Matt’s Review: 

That’s an interesting idea. There’s no shortage of hacks for productivity, and to-do lists, and planning, and online versions, and app versions, and versions with accountability, and versions with three tasks, and versions with seven tasks. And you know I guess there’s no shortage of ideas and products in the space because people have yet to really figure out how to effectively consistently get stuff done, right? There are some days you’re in the zone. You get a lot of stuff done. You knock it off. And other days it’s 2:00 in the afternoon and you still haven’t done one thing on your to-do list. And not because you don’t have deadlines or have obligations but just because I think that’s human nature. I think you know we spent a million years out in hunter-gatherer societies. Where some days you felt like getting up and chasing food. And other days you probably felt like going for a swim in the river just laying down under the trees. And as long as you weren’t starving and you know you didn’t have anything you had to do, some days you’re just more in the zone than others. And now we’re you know sort of focused on this I have a job, I have to work between these hours, I have to be productive, I have to be on even if I’m not feeling it. So there’s this drive to be productive during what are supposed to be productive hours. And so there’s a million little hacks like this for trying to keep you on task. If this works for you great do it. My suspicion is it’s not gonna be any better or worse than any of the other different things that you could do for this. But you know everybody’s got different ways that they like to get their stuff done. And yeah if this helps you, cool. Seems like a super easy little gadget to help you with planning. And you know I mean you could really even make one of these yourself out of some construction paper. Just cut the shape out, fold it up, and try it for a day and see if it helps. If it helps cool get the real one. It doesn’t help you save yourself 20 or 30 bucks whatever you’re gonna charge for this thing. So maybe it’ll be a good idea. It’s got a lot of competition in the space. I don’t think it’s really revolutionary. You know good for them for throwing it out there and seeing what happens. 

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