How to Generate Leads in 2024

There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this new series watch CapForge’s owner react to different advice videos. He’s an expert in all things business and has 20+ years of experience under his belt. Some of the things he reacts to might even surprise you!

CapForge Founder and Owner Matt Remuzzi reacts to business advice being shared on the internet. In this video, he reacts to this video that talks about the best way to generate leads for a business. 

Video Transcript: 

Business Advice Video:

Here are the top three ways to generate leads for your business. The first, I’m sure you knew was coming, Google ads. The reason I love Google ads is because they’re super high intent. People are actually searching for what it is that you’re offering. Which means that when leads come in they’re super qualified. The drawback is depending on the space that you’re in, Google ads can be very expensive. Second is social advertising. Social advertising is an incredible lead generator. Whether you’re using Facebook or Instagram or TikTok you’re able to target the type of person you wanna reach and drive them to a website. Because these people aren’t actually searching for you, even though they may be the right type of buyer for your services, the leads are gonna be less qualified. And the last one No. 3, is cold email. The key is the quality of the cold email. Instead of blanketing an email list and sending out generic messages that absolutely do not work, you wanna make them as personal as possible.

Matt’s Review: 

Okay, so three definite lead-generation tactics here. Google ads. The trick with Google ads, he’s saying you know it’s good cause it’s buyer intent. But that really depends on what keywords you are using. As an example, my wife worked in this industry years ago selling tee times for golf courses. You could get a bazillion clicks if you use the term ‘golf’ or ‘golf course’ or even ‘golf course tee times’. But those actually were not leads that were useful. You had to get down to ‘schedule’ or ‘find a golf tee time for the golf course that people were searching for in that area’, and then you could get good conversions. But you have to be very careful with how you use Google ads or you can waste a ton of money and get very unqualified results. Social is the same thing. You have to really be good with targeting and have a long-term plan to just grab their contact info and get some level of interest. and then nurture it over time. And then cold email. 100% agree. If it’s generic spam, if it even makes it to their inbox, they’re very unlikely to have much of a rate of return. If it’s personalized and it’s detailed and it directly appeals to a pain point that you catch that person having in that moment, you can have some success with that. I’ve responded to cold emails from time to time. But it had to be very on target with what I needed at that time and seem to come from a credible source and seem to be not a completely spray-and-pray generic email. So all those tactics can work. But you have to use them carefully. And you have to really be on top of monitoring the results or they will suck down way more cash than you’ll ever get back out of them.