Do You Need to Wait Until Fall To Launch aBusiness or New Product?

Matt reacts to a video suggesting fall is the best time for business, for both existing businesses and those wanting to launch one. Matt has a different take on this. Watch as he explains when the best time to launch a business is.

There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this series watch CapForge’s owner react to different advice videos. He’s an expert in all things business and has 20+ years of experience under his belt. Some of the things he reacts to might even surprise you!

Video Transcript: 

Business Advice Video:

For a lot of businesses, the fall is their best time of year, where they have the most sales. During the summer people weren’t spending as much money online cause they were either saving for their vacation or recovering from going on vacation. So now this is the time that people are getting back into their routines and will get back into shopping. Statistically, the fall is also the best time to launch a new business. So if you’ve been waiting, you’ve been waiting to take the leap, this is the time to do it. And if you don’t have a website yet and you’ve been thinking about getting one, this is the time to reach out to me.

Matt’s Review:

Not very long ago we had a pest control guy come out and do pest control for us. And he was complaining about how business has been kind of slow. So my wife asked him if he had a website. Cause she hadn’t been able to find one for him. And he said “No. I didn’t bother with the website.” Okay. It’s 2024 as we’re shooting this video if you’re a small business owner and you don’t have a website and then you’re wondering why you’re not getting as much business as you like… come on put that together, one and one. Have a website. Even if it’s a one page website. It should have your name, your email address, your phone number, the areas that you serve, [and] the kind of business you are. And then register yourself with Google’s, you know, find my business or whatever they’re calling it these days. Your business listing in Google. Put it in YELP. Go and put it on next door if you’re the kind of business that does local service. Throw up a, you know, ad on Craigslist or whatever just to get started just to get some exposure. But I mean this is how people find people nowadays. They look online. and if you’re not online they’re not gonna find you. And even if you’re talking to somebody and they wanna refer you, they’d like to be able to say, “Oh, here’s the guy you can look at. You can find him on Google.” If you don’t have a website they’re not gonna find you on Google. So it’s just craziness to me at this point in time no matter how big or small your business is that you don’t have some online presence. You have to get fancy with it. You don’t have to pay this person to make you a fancy website. You can get something very inexpensive. But have something. Something is 100 times better than nothing. 

Now as far as her point about fall being the time when people start shopping again and the time to best time to launch a business, I don’t think any of that’s true. It entirely depends what business you’re in, right? Yes, fall is the best time of year if you sell pumpkins. Cause you’re not selling a lot of pumpkins in January or April. But it’s a terrible time of year to be in business if you sell Valentine’s Day cards, right? And fall how good is Valentine’s Day card in fall? So statements like that, that are just so generic that don’t mean anything and aren’t helpful, I don’t spend a lot of time thinking about them or putting any credence into them. I certainly wouldn’t wait for the fall to start a business if I was thinking about starting a business. Start a business when you’re ready to start a business, no matter what time of year it is. And no matter what you’re selling, work on selling it all year long not just because now it’s fall you should expect more. So agree 100% on having a website. Disagree on fall being anything special unless your business is fall specific.