Can a Portable Device Startup Help Everyone Breath Better?

This Kickstarter product is another air purifier. What makes it different than other air purifiers? Is it worth your time and money to get one?

CapForge has worked with 1000+ ecommerce businesses and other small businesses and has seen some great products out there! 

In this series, we look at new products on the market and see if they are worth investing in. Think along the lines of Shark Tank, but with no real money involved just for fun. 

Video Transcript: 

Product Promo Video:

Have you ever thought of what you breathe? 

**Matt* no

You inhale 20,000 breaths every day. That is 10,000 liters of air, it fills up your lungs, enters the blood, and powers every cell in our bodies. We can’t live more than a few minutes without breathing as opposed to eating or drinking, and yet most don’t think twice about what we actually breathe. According to WH0, 9 out of 10 people breathe air that is unsafe and polluted. I’ve dedicated years studying the impact of climate change, air quality, and its effect on human health. And it’s clear to me now more than ever that the quality of the air you breathe significantly impacts your well-being and it really should be your new diet. Let me introduce you to Hale. More than a purifier, beyond the fan. It’s an innovative fusion of technology creating your personal clean air zone designed for portability. It’s packed with the best purification technology to filter out unwanted particles leaving you with a clean and crisp environment with a seven-level airflow system. Sustainable design and smart sensors, it’s powerful energy efficient, and cost-effective. Focusing on performance and user-friendly experience. It has state-of-the-art hardware instead of buggy software. Hale isn’t just a device, it’s a lifestyle choice. Perfect beside your bed. At your workplace. Or as a travel companion. It provides a stream of clean air that purifies your personal space.

Matt’s Review:

Okay, so they left some stuff out of this. It doesn’t have a cord, so that must mean it’s battery-powered. But how long does the battery last? And if you have it by your bedside table at night, does it last all night or does it run out? Why doesn’t it have a cord for those times when you’re close to a power source? The other thing they didn’t talk about is how long does the filter last. Does it last forever or do you have to change filters? How often, if you use it a lot, are you buying a new filter? You know, every week or every month? Is that really sort of where the revenue stream is? The hardware is sort of a loss leader in the and the filters is where they make their money.  And that’s the thing.

But more than this, I mean, I can see it maybe being appealing to some people who are concerned about this kind of thing. For the vast majority of people, it seems like more of a pain in the butt than anything to drag around with your own air source. And yes breathing is important. If you breathe 20,000 times a day, how would you have time to think about anything else if you thought about every time you breathe, right? I’m glad it’s an automatic function. I don’t have to think about breathing, my body just takes care of it for me. So no, I don’t think about breathing. I have been in places where the air quality has been poor. New Delhi India comes to mind. It was like descending into a fog bank, except it was brown fog. It was definitely concerning thinking about what was going into my lungs living there. But since I’m fortunate enough not to live in an environment like that, I think this isn’t something that’s you know a concern. I think there are certainly some people, depending where they live, this might be a good product but then I still have a lot of questions about it. Like I just mentioned. The filters, the power, how long it lasts, how well it works. All that kind of stuff. It, you know, they made a cool video about it but I’m definitely not convinced this is gonna be a a big hit or I’m gonna see people carrying around their own personal air filters all over the place in the near future. So not as excited about this one as some of the other ones we’ve looked at.