The maturation of AI in the healthcare industry is becoming more evident, as experts predict its potential market size to balloon up to 28 billion dollars in 2025. Given the advancements in modern technology, it’s no surprise that dental practices are starting to embrace the idea of AI dentistry. But what AI technologies currently exist…
YouTube is one of the pioneer platforms when it comes to video sharing and social media. With over 247 million users in the U.S. alone, many marketers consider YouTube a powerhouse advertising platform due to its massive audience. If you’re looking to generate brand interest and uniquely connect with your customers, YouTube ads are a…
With the rise of social media apps, brands can gain exposure and sell their products to a wider audience than previously thought possible. As such, it’s worth exploring TikTok, a video hosting service that has changed how users view (and create) content. If you’re a seller who wants to promote Amazon products on TikTok, you…
The new age of customers is here, and they’re much more selective than you think. Generation Z has taken over millennials and brought social commerce to the main stage. They value authenticity, purpose, and transparency, which sounds quite intimidating at first if you don’t know how to approach them. As such, Gen Z Marketing is…
It’s easy to create a brand just for the sake of it. But to build one that stands out? It requires total immersion in the creative process. Brand pillars exist for a reason; to paint a picture of how you portray your brand to your target audience. In today’s age, where consumers are more selective…
Law firm clients have high expectations when it comes to data privacy. As a lawyer, it’s your job to protect your client’s sensitive information and ensure it’s safe from cyber attacks. The problem is that not every law firm implements the latest cybersecurity measures, which leaves them vulnerable to data breaches. Financial and law firms…
Whether you’re starting a new practice or have been an owner for a long time, having the right insurance is crucial to protect you from financial distress. Dental practice insurance is essential for every practice owner, but how do you ensure you get the right coverage? This article will discuss the types of insurance your…
Throughout the history of search engines, link building has remained a constant factor in search engine optimization (SEO). It’s a vital element in helping to boost your search engine rankings as it determines the relevance of the pages on your website. If you haven’t implemented link building as part of your SEO strategy, you’re missing…
Whether through organic or paid methods, knowing how to attract web traffic is key to acquiring quality leads. One way to achieve this is through search engine marketing, a highly effective strategy that boosts your ranking on search engine results pages (SERPs). The question now is, what is search engine marketing (SEM)? And how is…
Legal professionals know how time-consuming it is to handle documents. Sorting through paper after paper is tedious, so lawyers are better off using document automation systems. Document automation is the process of using software to produce and organize papers in a short time frame. You have a centralized hub where you can view agreements, letters,…