A mini shopping cart with money in it pictured next to a computer. The image signifies how to turn around a failing e-commerce business.

How to Turn Around a Failing E-commerce Business

You went into the e-commerce business with high hopes, and now here you are—flat broke with nothing to show for it. “You’ll make a ton of money!” they said. “It will be easy!” they said. “You’ll never have to work another 9–5 job in your life!” they vowed. And now it all feels like lies,…