Is This Toiletry Item Better Than What You Are Currently Using?

In this video, Matt reviews a pitch for this startup business. This business is saying they have the product that will revolutionize cleaning your skin. The problem is that they didn’t back up this claim with data. Watch to see Matt’s reaction.

CapForge has worked with 1000+ ecommerce businesses and other small businesses and has seen some great products out there! 

In this series, we look at new products on the market and see if they are worth investing in. Think along the lines of Shark Tank, but with no real money involved just for fun. 

Video Transcript: 

Product Promo Video:

The Swirl Scrubber is revolutionizing the way we cleanse our skin. Its patent-pending unique hydrodynamic vortex technology harness a gentle swirling motion. Infused with antimicrobial silver, strategically angled fins create customized vortexes that control both the intensity and direction of the scrub. The long fins provide sweeping exfoliation motions to remove dead skin cells. Shorter fins aim for precise cleaning. And the micro fins polish and smooth skin texture. It’s incredibly effective on acne and keratosis pilaris. This 100% plastic free food grade soft silicone scrubber brings the luxury of the spa into your shower or bath. Unlike traditional scrubbers, the Swirl Scrubber is infused with antimicrobial silver and will not form mold or bacteria.

Matt’s Review: 

Okay, that seems like some pretty bold claims for a skin scrubber. It seems like they’re trying really hard to talk about what’s innovative about their product, but to me, it just looks a lot like a rubber brush that you’d use in the shower to scrub your skin. I can’t imagine that it’s really more effective than a good washcloth or any of the other products already on the market that do exactly the same thing to rub your skin down. I don’t think your skin is scientifically designed to perfectly mash with this particular angled little nobbies that they put – I mean it’s just a scrubber. So it’s one of those things where I think they’ve tried really hard to convince you that this is somehow unique and special and does things that nothing else will do. But I didn’t – what I didn’t see was any kind of scientific side-by-side comparison, where they use a regular washcloth and a regular loofah or scrubber and then this thing, and then side by side scientifically show the data says this thing is three times better. They just showed a lot of close-ups and graphics and a lot of soothing music and a nice British accent that said this little scrubby thing is better than anything else. And they tried to make it sciencey but they didn’t show any data that says it’s really better. So they may find some traction with people who are sucked in by marketing. But I don’t think this thing is really going to make any substantial difference to people’s skincare routines. And so I would say as a product, it’s not likely to rocket into the stratosphere of product successes. It’s just a scrubber.