So you’re thinking about adding videos on your Amazon listings and are wondering how to approach it. In a world where e-commerce stores have dominated the online space, offering a unique experience can help you draw more attention to your products. By creating a sound Amazon video listing strategy, you can stay on top of…
Despite the busy holidays, major retailers like Amazon, Walmart, and Target have taken a different approach to product refunds. Instead of asking consumers to return the product, retailers are telling them to keep it. It’s an unexpected response that’s garnered attention from the e-commerce world. Why do big companies let customers keep refunded products? And…
So you’re looking to start an online business, and you came across the idea of retail arbitrage. Well, good news! Retail arbitrage is a great way to jumpstart your e-commerce journey and earn money online. It’s become an increasingly hot trend that has budding entrepreneurs giggle with excitement. Whether you’re looking to do it full-time…
One thing that comes to mind when running a successful business is profitability. Simply put, profitability is an indicator of how a company manages its revenue relative to its expenses. As an entrepreneur, your goal is to maximize your profit margins as it’s fundamental to the growth of your business. But far too many companies…
It’s no secret that advertising is crucial to generating sales and growing brand recognition. That’s why sellers on Amazon run sponsored campaigns to stay on top of their customers and foster brand loyalty. But sponsored campaigns won’t work unless you set them up correctly. By creating an Amazon keyword bidding strategy, you can optimize your…
If there’s one thing that sellers should take advantage of in Amazon, it’s their sponsored advertisements. Amazon product promotion is an excellent way to boost your product listing’s visibility and improve your conversion rates. As more and more sellers flood the platform’s market, competition is becoming increasingly challenging. Thus, you must use sponsored ads so…
One of the most overlooked aspects of marketing is the landing page. Often businesses forget how important landing pages are not just in capturing leads but also in converting them. A well-optimized landing page can boost your conversion rates by up to 80%! Imagine how effective your marketing campaigns will be when creating the perfect…
There’s no denying that social media marketing has become an integral part of a company’s marketing efforts. That’s why we see so many brands reaching out to influencers in hopes of gaining more exposure for their business. If you’re a small company that wants to reach a wider audience, influencer marketing may help you achieve…
Amazon is a very competitive marketplace. With millions of active sellers on the platform, standing out from the rest is a challenging task. As a seller, your goal should be to make your product listings visible to your target audience. The more product exposure you get, the higher your chances of making a sale. How…
Spending time mulling over an item only to find out it’s not available can be a disgruntling experience for any customer. While annoyances such as these might seem small compared to the bulk of your day-to-day, they’re enough to have customers switching their loyalties elsewhere. Thankfully, it’s a problem that’s easily solvable with the right…