Can You Make Good Money with Faceless Marketing?

There are tons of people out on social media giving business advice. Some of it is good advice, but most of it isn’t good. In this new series watch CapForge’s owner react to different advice videos. He’s an expert in all things business and has 20+ years of experience under his belt. Some of the things he reacts to might even surprise you!

CapForge Founder and Owner Matt Remuzzi reacts to an article about someone who got burned buying into a scam that has recently been sweeping Instagram. 

Video Transcript: 

Okay, so this is an article on somebody who felt like they got burned by a product they bought on  Instagram or from a trend-sweeping Instagram that was how to start a business. And basically what happened was she thought – the headline says she thought she would get rich quick thanks to new money. First of all, if you think anything is telling you you can get rich quick immediately, stop there and say hmm, that’s not real and cause there aren’t any get-rich-quick plans out there that you’re buying on Instagram. But now she’s, now that she figured out that was a scam she’s warning people and what to look out for. So she paid $597 for marketing course and realized that this whole faceless digital marketing thing that they’re selling on TikTok and Instagram and helps to, you know, helps you make money, helps other people make money, is really just a giant pyramid scheme. It’s a course that tells you you can make money by selling this course on how to make money and it comes with the rights to the course. So you bought the course and now you turn right around and sell it to other people. Obviously, this doesn’t generate any real business. There is nothing here, you’re just saying “Wow, I got scammed for 597 bucks. Let me see if I can scam some other people into buying it for me, for 597 bucks so one, I get my money back. But two, then I can make some money and then they have to go scam some people.” And on and on until the world runs out of people who haven’t been scammed and there’s no one left to buy this course. And then six months later someone comes out with a different course that works the same way.

You should know hopefully, as an adult with 600 bucks to blow, if you’ve gotten to that point, you should also know there’s no such thing as a get-rich-quick program. And there’s no such thing as easy money, where you buy a course and magically somehow checks just start flooding your mailbox. It sounds attractive, I get it. And as a teenager even back before there was the internet, there were programs like this that I saw and I thought briefly “Oh that would be cool if it worked”, but then you immediately think “Well, if it worked, one, why would they be sharing it with me and two, why wouldn’t everybody be doing it?” And then you pretty quickly realize it’s not what I thought it was. It probably doesn’t really work and if it does work to the extent it works, you’re basically scamming other people. So do you wanna be involved in a business where it’s not even a business, do you wanna be involved in a scam where you scam people? You wanna pay to get involved in a scam where you are then taught to turn around and scam other people? And it just doesn’t seem like a good way to go. It’s not sustainable. It’s not a real business. It’s not gonna work. It’s gonna get a lot of people angry with you. 

Which is why they’re promoting it as a faceless business, right? If you felt good about this when you go on and put your real face and your real contact information out there, and say this is a real business. I believe in if you wanna say I wanna hide behind you know stock images and website, not let anybody know who I really am, now that sort of immediately tells you that you’ve got something to not be too proud of. And it just isn’t, it’s not a thing to waste your time on, certainly not your money on, but not your time either to get involved in. Cause there’s just nothing here that adds any real value to the world. So if you see something that says get rich quick, says Faceless Marketing, it says online digital program with resell rights, any of those trigger words, just turn around walk away. And I would also unfollow the people promoting it because if they’re willing to scam you on that, they’re probably willing to scam you on other stuff too.